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The I LOVE RIO book is based on the work of the ILOVERIO.COM portal, an ambitious project with the objective of making accurate and qualified information about Rio de Janeiro easily available globally, along with tens of thousands of unique and exclusive photographs. Defined by the media as the first city ever rebuilt on-line, I LOVE RIO provides over 25,000 pages of original content celebrating the history, culture and beauty of the city and state of Rio de Janeiro, Brazil. "Eu Amo Rio", meaning "I love Rio", is an important local expression and a key part of the Carioca culture, therefore the phrase 'I LOVE RIO' was chosen as the name and symbol of the project and translated in more than 50 languages, divulging internationally a message of love and pride for Rio de Janeiro. As a one-of-a-kind project, I LOVE RIO is designed to show the City and the State of Rio de Janeiro from unique historical, touristic and cultural perspectives. The portal offers innovative interpretations, beyond the traditionally available on-line information for visitors and users. The multi-level content was conceived to give a quick touristic reference, and to show how each characteristic of Rio de Janeiro developed, providing an explanation of how various parts of Rio de Janeiro affect the residents' lives, traditions, artistic and cultural productions. The I LOVE RIO portal garnered the institutional endorsement of over 40 Brazilian entities at the Municipal, State and Federal levels, making of the portal an institutionally-backed, but independent platform with an extraordinary global reach. On July 26th 2016, the portal was officially launched and presented to the world via an unforgettable and unprecedented ceremony when the I LOVE RIO symbol was projected on the iconic monument of Christ the Redeemer, formally adding the portal to the cultural landscape of Rio de Janeiro. This book offers a glimpse in some of the most important aspects of Rio de Janeiro, an overall introduction to one of the most fascinating and complex cities in the world. The book contains QR-codes, providing direct links to the latest on-line content for any given topic.
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