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The theme of this new edition is CHANGE. First of all, cultures change: Business behavior in markets around the world is constantly evolving, impelled by generational shifts, improvements in education and (especially) increasing exposure to the world marketplace. That is why all 43 Negotiator Profiles have been thoroughly updated, with new cases and fresh examples added.In addition, international managers' challenges have changed too. For example, just a few years ago participants at Global Management seminars around the world were mainly interested in how to communicate and negotiate with overseas partners. But they now find that their toughest challenges are how to manage overseas subsidiaries, strategic alliances and international partnerships. To reflect these new realities the book's time-tested framework for understanding cross-cultural negotiating behavior has been expanded to include a wide variety of practical pointers on managing in today's global marketplace. This new edition is important for everyone involved with global management, whether student or manager, because cultures and business challenges change. Think of this as your survival guide for doing business in cultures other than your own.
This book is based on 40 years of close involvement with India, including two expatriate assignments and decades of research and teaching. Part I seeks to answer the 10 questions most often posed by Westerners doing business in India, including, “Why do our Indian suppliers constantly miss delivery deadlines?” “When does ‘yes’ really mean yes in India?” and “Why do our Indian project teams and employees need to be micro-managed?” Part II is a practical guide for families moving to India. It addresses such critical concerns as how to find housing, how to acclimate your family to India and its culture, and how to prepare yourself for the challenges you will face day to day.
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