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Cross-Cultural Business Behavior af Richard R. Gesteland

Cross-Cultural Business Behavior

Bag om Cross-Cultural Business Behavior

Business behavior in markets around the world is constantly evolving, impelled by generational shifts, improvements in education and (especially) increasing exposure to the world marketplace. That is why all 43 Negotiator Profiles have been thoroughly updated, with new cases and fresh examples added. In addition, international managers' challenges have changed too. Just a few years ago managers around the world were mainly interested in how to communicate and negotiate with overseas partners. But they now find that their toughest challenges are how to manage overseas subsidiaries, strategic alliances and international partnerships. To reflect these new realities the book's time-tested framework for understanding cross-cultural negotiating behavior has been expanded to include a wide variety of practical pointers on managing in today's global marketplace.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9788763002387
  • Indbinding:
  • Indbundet
  • Sideantal:
  • 399
  • Udgivet:
  • 2. januar 2012
  • Udgave:
  • 5
  • Størrelse:
  • 160x235x31 mm.
  • Vægt:
  • 707 g.
  • 339,95 kr.
  • 39,95 kr.
  • 1-2 hverdage
  • 6. juni 2020
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Beskrivelse af Cross-Cultural Business Behavior
Business behavior in markets around the world is constantly evolving, impelled by generational shifts, improvements in education and (especially) increasing exposure to the world marketplace. That is why all 43 Negotiator Profiles have been thoroughly updated, with new cases and fresh examples added. In addition, international managers' challenges have changed too. Just a few years ago managers around the world were mainly interested in how to communicate and negotiate with overseas partners. But they now find that their toughest challenges are how to manage overseas subsidiaries, strategic alliances and international partnerships. To reflect these new realities the book's time-tested framework for understanding cross-cultural negotiating behavior has been expanded to include a wide variety of practical pointers on managing in today's global marketplace.
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