Udvidet returret til d. 31. januar 2024

Bøger af S. Umit Kucuk

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  • af S. Umit Kucuk
    1.617,95 kr.

  • - The Democratization of Consumption Markets in the Digital Age
    af S. Umit Kucuk
    641,95 kr.

    This book proposes a new type of consumer called a voicing consumer, or a voicesumer. Current theory discusses new types of consumer complaint behaviors, such as consumer activism and boycott, but this book fills a void by defining how these changes have created a new type of consumer.

  • - From Abstract to Intuitive
    af S. Umit Kucuk
    673,95 kr.

    This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts.

  • - Navigating Consumer Negativity in the Digital World
    af S. Umit Kucuk
    688,95 - 965,95 kr.

    This book focuses on the concept of "brand hate" and consumer negativity in today's digital markets. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments.

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