Name: Brand Hate
Price: 688.95 DKK
Availability: InStock
Author: S. Umit Kucuk
ISBN: 9783030131098

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This book focuses on the concept of "brand hate" and consumer negativity in today's digital markets. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments.

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Sprog:
Engelsk

ISBN:
9783030131098

Forlag:
Springer Nature Switzerland AG

Indbinding:
Paperback

Sideantal:
199

Udgivet:
10. december 2019

Udgave:
22019

Størrelse:
148x210x0 mm.

Vægt:
454 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 20. november 2024

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This book focuses on the concept of "brand hate" and consumer negativity in today's digital markets. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments.

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