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  • International Brand Management of Chinese Companies
    International Brand Management of Chinese Companies
    - Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets
    af Sandra Bell
    2.021,95 - 2.079,95 kr.

    In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a 'passive' role in the global division of - bor.

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