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International Brand Management of Chinese Companies - Sandra Bell - Bog

- Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets

Bag om International Brand Management of Chinese Companies

In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a 'passive' role in the global division of - bor.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783790825497
  • Indbinding:
  • Paperback
  • Sideantal:
  • 370
  • Udgivet:
  • 19. oktober 2010
  • Udgave:
  • 12008
  • Størrelse:
  • 234x156x19 mm.
  • Vægt:
  • 581 g.
  • 8-11 hverdage.
  • 6. december 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af International Brand Management of Chinese Companies

In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a 'passive' role in the global division of - bor.

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