Bøger af Sangeeta Waldron

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis and sustainability, and the legacy that each of them hopes to leave. Through these high-profile voices, the book aims to inspire readers to take and create simple actions in their daily lives, to help foster a sustainable mindset and drive change to help mitigate the challenges of climate change.  The list of personalities and game changers include Julian Lennon (musician), Dr Kimberley Miner (NASA climate scientist), Rachel Cartwright (naturalist), Sunita Narain (Indian environmentalist and activist), and Nemonte Nenquimo (indigenous Waorani leader). In sharing their activities, wisdom and knowledge, the author presents takeaway tips to inspire readers to become "climate change aware" and help create a sustainable mindset for themselves

The PR Knowledge Book is for everyone, irrespective of where you are in the world-whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.

Research shows that CSR improves long-term business performance and that consumers prefer to patronise organizations with strong histories of social responsibility. Customers and employees are speaking with their values as well as their wallets! But consumers especially are sensitive to empty promises and want brands to be committed to the planet, sustainability and other social issues. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. If you can't be authentic about social initiatives, then don't do it because CSR is not a publicity tool! Yet some see the relationship as nothing but a marketing trick - an organization's blatant self-promotion. This book will define the real role of PR in CSR and what that relationship should be.