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Corporate Social Responsibility is Not Public Relations - Sangeeta Waldron - Bog

- How to put CSR at the heart of your company and maximize the business benefits

Bag om Corporate Social Responsibility is Not Public Relations

Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781911671428
  • Indbinding:
  • Paperback
  • Sideantal:
  • 224
  • Udgivet:
  • 18. Februar 2021
  • Størrelse:
  • 137x214x16 mm.
  • Vægt:
  • 294 g.
  På lager
Leveringstid: 4-7 hverdage
Forventet levering: 28. Maj 2024

Beskrivelse af Corporate Social Responsibility is Not Public Relations

Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be.

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