Bøger af Stuart Ewen

The 25th anniversary edition of a sociology classic-a groundbreaking look at the history of advertising and consumer culture as defining forces in American life

A history of public relations, this work begins with World War I, when Ivy Lee, one of America's first corporate PR men, helped create a new climate in which public relations and corporate image management would become paramount in American society.

Beginning with the rise of the machine and the emergence of consumerism as a common way of life, the authors lay a strong foundation for an understanding of 20th-century American media and consumer culture - its universe of commodities, its priorities and its social forms.

A provocative, compelling, and entertaining look at how the power of images dominates every aspect of our lives.