Bøger af Tom Page

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In todays society millions of people go to the movies, rent films and watch TV every day. In science fiction movies, as an audience we have been subjected to the possibilities of technology in the future, products and cities we would only read about in books or see in our own imagination. A definition of science fiction written by H. Bruce Franklin reads,¿Science fiction is the major non-realistic mode of imaginative creation of our epoch. It is the principle way we locate ourselves imaginatively in time and space.¿ (Franklin H,2009). As early as 1532 trips to the moon were imagined in stories, but as mere fantasy, not a realistic feat for man to ever attain. Many of these stories and fantasies were written about through to the end of the 18th century. It was at the beginning of the 19th century during the start of the industrial revolution and capitalism that modern science was providing the technological means to begin to turn some of these imaginations into a possible reality.

The research project originated from previous experience using radio frequency identification. The rapid pace in which the technology is progressing has generated much interest in industries looking to increase productivity and energy efficiency. Subsequently the aim of the research project was to investigate how the technology could be used to improve design within the lighting industry. In order to research this aim fully, the overarching title was identified as; ¿The use of radio frequency identification and the applications allocated to it within the lighting industry.¿ The research was conducted in three key stages. The first stage involved a thorough literature review covering the current uses of RFID; smart buildings; and RFID lighting. In depth investigations of case studies focussed on the use of RFID in smart buildings and the integrated lighting systems in which it has been used. This was instrumental in gaining an insight into the key objectives of the research. The final stage consisted of interviews with industry personnel to gain a more in depth understanding of current drivers and issues.

With social networking sites continuing to sign up thousands of new members combined with increased popularity of online shopping due to its convenience and economic benefits, a new form of commerce is emerging. It is known as Social Commerce. This report looks at how the staggering growth of Facebook to over 600 million active members in under a decade (Carlson, 2011) has led to a social network that is now not only influencing how people communicate with each other but is also affecting how consumers purchase items and have these items marketed to them. People are buying in social ¿tribes¿ in order to get the best deals and are relying on each other to make the right decisions. They are doing all this directly through their social network and as a result marketing and advertising professionals are having to rewrite the rule books.