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"...provides students with a comprehensive and modern look into the world of public relations. In a field that changes rapidly in both theory and practice, the book emphasizes current, practical information and reflects the newest trends."--
Gives students a look into the real world of public relations. In a field that changes rapidly in both theory and practice, the book emphasizes current, practical information and reflects the newest trends. Comprehensive in scope, Public Relations: A Guide to Strategic Communication introduces students to the general nature of public relations and discusses careers in the field.
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