Name: Strategic Communication Research in the Age of AI
Price: 505.95 DKK
Availability: OutOfStock
Author: Young Joon Lim
ISBN: 9781538197875

Strategic Communication Research in the Age of AI af Young Joon Lim

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Combining and augmenting quantitative and qualitative methods with the latest digital tools and resources, this research methods book equips students to conduct, analyze, and present meaningful research in advertising, marketing, and public relations disciplines.

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Sprog:
Engelsk

ISBN:
9781538197875

Forlag:
Rowman & Littlefield

Indbinding:
Paperback

Sideantal:
310

Udgivet:
23. oktober 2024

Størrelse:
177x254x23 mm.

Vægt:
544 g.

Leveringstid: Kan forudbestilles.

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Combining and augmenting quantitative and qualitative methods with the latest digital tools and resources, this research methods book equips students to conduct, analyze, and present meaningful research in advertising, marketing, and public relations disciplines.

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