Bøger udgivet af Emilia Scieranka

If you are reading these words, I'm sure you want to be the best parent ever for your children. I have good news - you have just made the first step to achieve it! My name is Linda May. I have gained experience with children for many years. I'm so proud when I observe how babies become conscious and self-confident teenagers and the adult afterwards. In this book, I decided to share with you my knowledge mixed with parenting experts' research. Not only as a professional but first of all as a happy mother, I want to give you useful pieces of advice to make your parenthood more fruitful and to help your children growing up brave. For whom is this book?I dedicate this book for all mothers and fathers: whose children are the fruit of love who want to be masters of life for their children, who will teach them the braveness who want their children to be smart who want to be proud of their children and observe their success who don't want to make the same mistakes their parent made in the past who don't want to be a liar for their children because of their schematic parenthood. How do you think, when you can betray your child and be a liar for him? who want to be a support for the children. They want their children to survive in adult life without psychological therapists, personal development coaches.Do you want to be the power for your child? All of the answers you will find in this book."Raising A Brave and Self-Confident Child" is a complete guide to your adventure called "parenting".

This book is an ideal introduction for people who are associated with the brewing industry and at the same time want to get a solid foundation of e-marketing.If you are a beginner in the field of marketing in general and looking for the first easy step-by-step manual, Sell your beer... will be perfect for you. What will you find in this book? Theory - marketing and marketing-mix elements, relation of them to internet marketing, as well as the legal aspects, tools, their evolution and the impact on the creation of advertising campaigns. The reader will also be introduced to marketing in the brewing industry. Practice - case study: characteristics of the beer market in Poland. Why Poland? In recent years, Poland has been experiencing a real flourishing of brewing. One of the largest brewing enterprises in Poland - Kompania Piwowarska and its Tyskie brand - was selected for the case study. The reader will be able to familiarize themselves with the company's strategic analysis, its macro-environment, micro-environment, communication channels used by the company, product portfolio and their campaigns.Table of contents Part 1. Internet marketing - what's up with that? Characteristics of Internet marketing Marketing and marketing-mix The concept of Internet marketing Internet marketing and traditional marketing Legal aspects of Internet marketing Internet marketing tools The evolution of Internet marketing tools Types of advertising on the Internet and creating online campaigns Marketing in the brewing industry in Poland and in the worldPart 2. Case study Kompania Piwowarska as a market entity Characteristics of the beer market in Poland Kompania Piwowarska and characteristics of its products The macro-environment of the enterprise The analysis of competitive environment The analysis of marketing activities of Kompania Piwowarska and the Tyskie brand Channels of communication of the company Marketing campaigns of the company Remember: nobody was the specialist at the beginning of his career. But if you are reading these words, you have just started your way to success. Discover the world of marketing with the flavour of beer! About the author Filip Wi¿niewski - Specialist in digital business and marketing research, currently he works in one of the biggest marketing research company worldwide; responsible for analysis for FMCG industry. Keen on craft brewing; as a hobby, he gained experience during his work in craft beer bars; alumnus of the best Polish economic school with internet marketing specialisation.