Bøger udgivet af First Person Productions

This book has been a labor of love, dedicated to my beloved family-tenAmericans born, so far-as a consequence of my decision to visit the UnitedStates in 1961, and to not return to Australia.

The decision to build a building is one of the most lasting, complex, and stressful decisions a leader makes. The stakes for the organization and the decision-maker are huge. Buildings Matter is a well organized and plainly written guide to architecture that is immediately useful to the CEOs, directors, statesmen, and deans faced with the risks and opportunities of having a building designed and built.

Apples to Apples is the first book to link branding and company culture in a way that gives business people the means to stand out from their competition. The author makes a convincing argument for the advantages of competitive differentiation, and guides readers through the process of finding meaningful points of difference. Apples to Apples defines the traits necessary to develop a premium brand that produces higher sales and greater profits than competitors. The author goes on to show readers how to create these traits in their own companies, emphasizing the need to follow through, measure successes, and leverage customer satisfaction to join the businesses that succeed even in the toughest times.

Apples to Apples is the first book to link branding and company culture in a way that gives business people the means to stand out from their competition. The author makes a convincing argument for the advantages of competitive differentiation, and guides readers through the process of finding meaningful points of difference. Apples to Apples defines the traits necessary to develop a premium brand that produces higher sales and greater profits than competitors. The author goes on to show readers how to create these traits in their own companies, emphasizing the need to follow through, measure successes, and leverage customer satisfaction to join the businesses that succeed even in the toughest times.

All the CEOs interviewed for this book are intensely frustrated with the jargon, cost, time requirement and general ineffectiveness of "strategic planning". But their key complaint is about the MBA facilitators: "We don't want them to tell us what to do; we just want them to ask us good questions." Question-Based Planning (QBP) asks good questions in plain English in a systematic way. It's completed in five 2-hour meetings over five weeks and ends in a 1-page plan. It includes monthly progress reviews and annual updates. It transforms planning from a frustrating, contentious exercise into a productive, positive and effective act of leadership.