Bøger udgivet af HARPERCOLLINS

The #1 New York Times best-selling story of addiction and a father''s love: ΓÇ£A brilliant, harrowing, heartbreaking, fascinating story, full of beautiful moments and hard-won wisdom. This book will save a lot of lives and heal a lot of hearts.ΓÇ¥—Anne LamottWhat had happened to my beautiful boy? To our family? What did I do wrong? Those are the wrenching questions that haunted David SheffΓÇÖs journey through his son NicΓÇÖs addiction to drugs and tentative steps toward recovery.Before Nic became addicted to crystal meth, he was a charming boy, joyous and funny, a varsity athlete and honor student adored by his two younger siblings. After meth, he was a trembling wraith who lied, stole, and lived on the streets. David Sheff traces the first warning signs: the denial, the three a.m. phone calls—is it Nic? the police? the hospital? His preoccupation with Nic became an addiction in itself. But as a journalist, he instinctively researched every treatment that might save his son. And he refused to give up on Nic.Now a Major Motion Picture Starring Steve Carell and Timoth├⌐e Chalamet.With a new Afterword from the author.

The Godmother of Silicon Valley, legendary teacher, and mother of a Super Family shares her tried-and-tested methods for raising happy, healthy, successful children using Trust, Respect, Independence, Collaboration, and Kindness: TRICK.Esther Wojcicki?"Woj" to her many friends and admirers?is famous for three things: teaching a high school class that has changed the lives of thousands of kids, inspiring Silicon Valley legends like Steve Jobs, and raising three daughters who have each become famously successful. What do these three accomplishments have in common? They're the result of TRICK, Woj's secret to raising successful people: Trust, Respect, Independence, Collaboration, and Kindness. Simple lessons, but the results are radical. Wojcicki's methods are the opposite of helicopter parenting. As we face an epidemic of parental anxiety, Woj is here to say: relax. Talk to infants as if they are adults. Allow teenagers to pick projects that relate to the real world and their own passions, and let them figure out how to complete them. Above all, let your child lead. How to Raise Successful People offers essential lessons for raising, educating, and managing people to their highest potential. Change your parenting, change the world.

The first four novels in Tahereh Mafi's New York Times bestselling Shatter Me series (Shatter Me, Unravel Me, Ignite Me, and Restore Me) are available together for the first time in this paperback box set collection!No one knows why Juliette's touch is fatal, but The Reestablishment has plans for her. Plans to use her as a weapon. But Juliette has plans of her own. After a lifetime without freedom, she's finally discovering a strength to fight for herself?and for a future with the one boy she thought she'd lost forever.The Shatter Me series, which New York Times bestselling author Ransom Riggs called "a thrilling, high-stakes saga of self-discovery and forbidden love," is perfect for fans who crave action-packed novels like Victoria Aveyard's Red Queen, Alexandra Bracken's The Darkest Minds, and Marie Lu's Legend.And don't miss Defy Me, the shocking fifth book in the Shatter Me series!

I 2015 bliver en ung mand skudt ihjel i det nordlige Stockholm. Faysa Idle kender ham som sin bedste ven. Resten af Sverige kender ham som en af grundlæggerne af det kriminelle netværk Dödspatrullen. Skuddrabet markerer begyndelsen af en voldelig tid i Sveriges historie – venner bliver til fjender i løbet af en enkelt nat og snart hærger en dødelig konflikt i gaderne. Stockholms forstæder står i flammer, og Faysa befinder sig midt i ilden. En ung poet med en fod i begge lejre af den bandekrig, der har kostet hundredvis af liv i løbet af det sidste årti. Hvordan skal du skabe dig et liv, når alle omkring dig lever på lånt tid?❤️❤️❤️❤️❤️"Hendes bog har gjort stort indtryk i Sverige. Det gør den også læst med danske øjne. Faysa Idle har skrevet en modig og ærlig øjenvidneberetning om at vokse op midt i de svenske forstæders bandevold". - POLITIKENFaysa Idle er vokset op i Tensta og har mistet både venner og familiemedlemmer i de svenske bandekrige. I dag arbejder hun som poet og kreatør. Et ord for blod er hendes første bog, en smuk biografi, der giver et helt særligt indblik i bandekrigene fra et meget unikt perspektiv: fra en søster, et familiemedlem, en ven – og en ung kvinde

A stunning collectible edition containing the first two novels in #1New York Timesbestselling author Julia Quinns belovedBridgerton series. This edition features:gorgeous sprayed edgesintricate foil iconographyribbon bookmarkbeautiful endpapersSee these beloved stories come to life on screen in Bridgerton, now a series created by Shondaland for Netflix.The Duke and IWhen Daphne Bridgerton and Simon Basset, Duke of Hastings, agree to a fake courtship, they think theyve found the perfect solution to their problems. Romantically associated with one of Londons most desirable catches, Daphnes prospects among the ton will soar. For avowed bachelor Simon, an attachment to Daphne will deter would-be brides and their ambitious mamas. Their plan works like a charmat first. But amid the glittering, gossipy, cut-throat world of Londons elite, there is only one certainty: love ignores every rule. . .The Viscount Who Loved MeLondon's most elusive bachelor, Anthony Bridgerton is determined to wed. But one obstacle stands in his wayhis intended's older sister, Kate Sheffield, who is driving Anthony mad with her determination to stop the betrothal. Kate is quite sure that reformed rakes do not make the best husbands, and Anthony Bridgerton is the most wicked rogue of them all. Shes determined to protect her sistereven as she fears she may not be able to resist the reprehensible and oh so desirable rake herself . . .

From two mind-body practitioners comes a body-first guide to reducing stress, curing long-term pain, and healing from trauma for good using your body's own nervous system.

This beautifully packaged paperback box set includes all four novels in Victoria Aveyard's #1 New York Times bestselling Red Queen series: Red Queen, Glass Sword, King's Cage, and War Storm.This paperback box set is the perfect gift for fans looking to rediscover this phenomenal series, and for new readers eager to delve into the dark and dangerous world of Red Queen?where no one is as they appear, and the only certainty is betrayal.With every book in the blockbuster series featured in this stunning package, readers can follow this series from the spark that began everything, all the way to the electrifying conclusion.Plus don't miss Realm Breaker! Irresistibly action-packed and full of lethal surprises, this stunning fantasy series from Victoria Aveyard, #1 New York Times bestselling author of the Red Queen series, begins where hope is lost and asks: When the heroes have fallen, who will take up the sword?Praise for the Red Queen series:?Simmering with internal conflict and well-devised courtly scheming.? ?Kirkus ?Fast-paced and action packed.? ?Voice of Youth Advocates (VOYA)?A sizzling, imaginative thriller, where romance and revolution collide, where power and justice duel. It's exhilarating. Compelling. Action-packed. Unputdownable.? ?USA Today?Breakneck pace and engaging characters.? ?School Library Journal

A guide to some of the worlds most fascinating places, as seen and experienced by writer, television host, and relentlessly curious traveler Anthony BourdainAnthony Bourdain saw more of the world than nearly anyone. His travels took him from the hidden pockets of his hometown of New York to a tribal longhouse in Borneo, from cosmopolitan Buenos Aires, Paris, and Shanghai to Tanzanias utter beauty and the stunning desert solitude of Omans Empty Quarterand many places beyond.InWorld Travel, a life of experience is collected into an entertaining, practical, fun and frank travel guide that gives readers an introduction to some of his favorite placesin his own words. Featuring essential advice on how to get there, what to eat, where to stay and, in some cases, what to avoid,World Travelprovides essential context that will help readers further appreciate the reasons why Bourdain found a place enchanting and memorable.Supplementing Bourdains words are a handful of essays by friends, colleagues, and family that tell even deeper stories about a place, including sardonic accounts of traveling with Bourdain by his brother, Chris; a guide to Chicagos best cheap eats by legendary music producer Steve Albini, and more. Additionally, each chapter includes illustrations byWesley Allsbrook.For veteran travelers, armchair enthusiasts, and those in between,World Traveloffers a chance to experience the world like Anthony Bourdain.

Det hele bliver stadig mystiskere. En mand kommer ind i Pages & Co. for at købe en bestemt bog … og kan pludselig ikke komme i tanker om hvad den hedder. Tilly og hendes familie har en fornemmelse af at verden forandrer sig – men kan ikke helt finde ud af hvordan. I mellemtiden udvider de to Underwood-søskende deres kontrol med bogvandringen – og de har stadig kig på Tilly. Hun forlader til gengæld den trygge boghandel i London for at rejse til Amerika hvor hun håber at finde de legendariske Arkivarer og derved redde bogvandringen … eller det er i det mindste planen. Tilly og hendes ven Oskar rejser gennem lag på lag af historier hvor de møder farer som de aldrig kunne have forudset, slår sig sammen med et uventet velkendt ansigt og står overfor den største trussel mod bøger og historier som verden endnu har set. De har kun deres mod og opfindsomhed – og hjælp fra nogle af deres kæreste venner fra fiktionens verden …

Jennifer McCartney er en af New York Times’ bedst sælgende forfattere. Hun har skrevet Den lille bog om dovendyrets filosofi og Den lille bog om odderens filosofi. Som den alpaka hun er, går hun fint i spænd med andre, er lettere behåret og styrer generelt fri af problemer.

A paradigm-shifting book in the vein of Sapiens that brings a crucial Indigenous perspective to historical and cultural issues of history, education, money, power, and sustainability-and offers a new template for living.As an indigenous person, Tyson Yunkaporta looks at global systems from a unique perspective, one tied to the natural and spiritual world. In considering how contemporary life diverges from the pattern of creation, he raises important questions. How does this affect us? How can we do things differently?In this thoughtful, culturally rich, mind-expanding book, he provides answers. Yunkaporta's writing process begins with images. Honoring indigenous traditions, he makes carvings of what he wants to say, channeling his thoughts through symbols and diagrams rather than words. He yarns with people, looking for ways to connect images and stories with place and relationship to create a coherent world view, and he uses sand talk, the Aboriginal custom of drawing images on the ground to convey knowledge.In Sand Talk, he provides a new model for our everyday lives. Rich in ideas and inspiration, it explains how lines and symbols and shapes can help us make sense of the world. It's about how we learn and how we remember. It's about talking to everyone and listening carefully. It's about finding different ways to look at things.Most of all it's about a very special way of thinking, of learning to see from a native perspective, one that is spiritually and physically tied to the earth around us, and how it can save our world.Sand Talk include 22 black-and-white illustrations that add depth to the text.

New York Times BestsellerThe beloved actress and star of One Tree Hill, White Collar, and Lethal Weapon, Hilarie Burton Morgan, tells the story of leaving Hollywood for a radically different kind of life in upstate New York with her husband Jeffrey Dean Morgana celebration of community, family, and the value of hard work in small town America.While Hilarie Burton Morgan's hectic lifestyle as an actress in New York and Los Angeles gave her a comfortable life, it did not fulfill her spiritually or emotionally. After the birth of their first son, she and her husband Jeffrey Dean Morgan, the star of The Walking Dead, decided to make a major change: they bought a working farm in Rhinebeck, New York, and began a new chapter in their lives.The Rural Diaries chronicles her inspiring story of farm life: chopping wood, making dandelion wine, building chicken coops. Burton looks back at her transition from urban to country livingdiscovering how to manage a farm while raising her son and making friends with her new neighbors. She mixes charming stories of learning to raise alpacas and buying and revitalizing the towns beloved candy store, Samuels Sweet Shop, with raw observations on the ups and downs of marriage and her struggles with secondary infertility. Burton also includes delicious recipes that can be made with fresh ingredients at home, as well as home renovation and gardening tips.Burtons charisma, wide eyed attitude, and fortitudeboth internal and physicalpropels this moving story of transformation and self-discovery. The Rural Diaries honors the values and lifestyle of small-town America and offers inspiration for anyone longing to embark on their own unconventional journey.

The bestselling business book from award-winning restauranteur Danny Meyer, of Union Square Cafe, Gramercy Tavern, and Shake ShackSeventy-five percent of all new restaurant ventures fail, and of those that do stick around, only a few become icons. Danny Meyer started Union Square Cafe when he was 27, with a good idea and hopeful investors. He is now the co-owner of a restaurant empire. How did he do it? How did he beat the odds in one of the toughest trades around? In this landmark book, Danny shares the lessons he learned developing the dynamic philosophy he calls Enlightened Hospitality. The tenets of that philosophy, which emphasize strong in-house relationships as well as customer satisfaction, are applicable to anyone who works in any business. Whether you are a manager, an executive, or a waiter, Dannys story and philosophy will help you become more effective and productive, while deepening your understanding and appreciation of a job well done.Setting the Tableis landmark a motivational work from one of our eras most gifted and insightful business leaders.

#1 Wall Street Journal BestsellerNew York Times BestsellerUSA Today BestsellerThe team behind How Google Works returns with management lessons from legendary coach and business executive, Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value.Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intuit, fostering deep relationships with Silicon Valley visionaries, including Steve Jobs, Larry Page, and Eric Schmidt. In addition, this business genius mentored dozens of other important leaders on both coasts, from entrepreneurs to venture capitalists to educators to football players, leaving behind a legacy of growing companies, successful people, respect, friendship, and love after his death in 2016.Leaders at Google for over a decade, Eric Schmidt, Jonathan Rosenberg, and Alan Eagle experienced firsthand how the man fondly known as Coach Bill built trusting relationships, fostered personal growtheven in those at the pinnacle of their careersinspired courage, and identified and resolved simmering tensions that inevitably arise in fast-moving environments. To honor their mentor and inspire and teach future generations, they have codified his wisdom in this essential guide.Based on interviews with over eighty people who knew and loved Bill Campbell, Trillion Dollar Coach explains the Coachs principles and illustrates them with stories from the many great people and companies with which he worked. The result is a blueprint for forward-thinking business leaders and managers that will help them create higher performing and faster moving cultures, teams, and companies.

The bible for bringing cutting-edge products to larger marketsnow revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cyclewhich begins with innovators and moves to early adopters, early majority, late majority, and laggardsthere is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

Written in words so intimate, calm, kind, and immediate, this extraordinary book feels like a message from our very own heart.Thich Nhat Hanh is one of the most important voices of our time, and we have never needed to listen to him more than now.Sogyal RinpocheFear is destructive, a pervasive problem we all face. Vietnamese Buddhist Zen Master, poet, scholar, peace activist, and one of the foremost spiritual leaders in the worlda gifted teacher who was once nominated for the Nobel Peace Prize by Martin Luther King Jr.Thich Nhat Hanh has written a powerful and practical strategic guide to overcoming our debilitating uncertainties and personal terrors. The New York Times said Hanh, ranks second only to the Dalai Lama as the Buddhist leader with the most influence in the West. In Fear: Essential Wisdom for Getting through the Storm, Hanh explores the origins of our fears, illuminating a path to finding peace and freedom from anxiety and offering powerful tools to help us eradicate it from our lives

A part of Harper Perennials special Resistance Library highlighting classic works that illuminate the Age of Trump: A boldly packaged reissue of the classic examination of dangerous nationalist political movements. Its theme is political fanaticism, with which it deals severely and brilliantly. New YorkerA stevedore on the San Francisco docks in the 1940s, Eric Hoffer wrote philosophical treatises in his spare time while living in the railroad yards. The True Believerthe first and most famous of his bookswas made into a bestseller when President Eisenhower cited it during one of the earliest television press conferences.Called a brilliant and original inquiry and a genuine contribution to our social thought by Arthur Schlesinger, Jr., this landmark in the field of social psychology is completely relevant and essential for understanding the world today as it delivers a visionary, highly provocative look into the mind of the fanatic and a penetrating study of how an individual becomes one.

Thriller om hævn, kærlighed og organiseret kriminalitet. Da russiske hackere lammer et rederi, forsvinder 38 containere fra det amerikanske militær. I Østjylland bliver en lastbilchauffør fundet dræbt, mens en container er forsvundet. Politikvinden Tessa Højmark bliver sat på sagen. Det lykkes hende til kollegernes overraskelse at finde frem til en mulig gerningsmand, hvis ekskone få år før blev brutalt myrdet, uden at sagen blev opklaret. Tessa kan næsten smage sejren og sit professionelle gennembrud.Men umiddelbart derefter begynder alt at gå galt. Meget galt.Tessa bliver vævet ind i et giftigt net af kriminalitet, svig og vold. Hun opdager pludselig, at hun går fra at være jæger til bytte. Trådene fører både ind til storpolitik på Christiansborg, organiseret kriminalitet i Berlin og hemmeligheder i den idylliske provinsby Køge. Midt i det hele sidder den mystiske Madam, der som en edderkop trækker i alle tråde. Tessa Højmark indser, at hendes eneste chance er at lokke fjenden frem med meget utraditionelle metoder. ⭐️⭐️⭐️⭐️⭐️ Fyens Stiftstidende⭐️⭐️⭐️⭐️⭐️ Dagbladet Holstebro⭐️⭐️⭐️⭐️⭐️ Randers Amtsavis⭐️⭐️⭐️⭐️⭐️ Århus Stiftstidende⭐️⭐️⭐️⭐️⭐️ Viborg Folkeblad⭐️⭐️⭐️⭐️⭐️ Jyske Vestkysten⭐️⭐️⭐️⭐️⭐️ Fredericia Dagblad⭐️⭐️⭐️⭐️⭐️ Horsens Folkeblad⭐️⭐️⭐️⭐️⭐️ Folkebladet Lemvig

Somewhere deep inside, you know what your gift, purpose, and mission are. Boyd Varty, a lion tracker and life coach, reveals how the wisdom from the ancient art of tracking can teach you how to recognize these essential ingredients in a meaningful life. Know how to navigate, don't worry about the destination, and stay alert. These are just a few of the strategies that contribute to both successful lion tracking and a life of fulfillment. When we join Boyd Varty and his two friends tracking lions, we are immersed in the South African bush, and, although we learn some of the skills required for actual tracking, the takeaways are the strategies that can be applied to our everyday lives. Trackers learn how to use all of their senses to read the environment and enter into a state of "greater aliveness." When we learn to find and follow our inner tracks, we learn to see what is deeply important to us. In the same way the trip in the classic Zen and the Art of Motorcycle Maintenance was a vehicle to examine how to live out our values, the story of this one-day adventure-with danger and suspense along the way-uses the ancient art of tracking to convey profound lessons on how to live a purposeful, meaningful life of greater harmony.

Alt hvad Suzanne McBride ønsker til jul er at hendes tre døtre hjemme samt glade og tilfredse. Men når søstrene Posy, Hannah og Beth vender tilbage til deres familiehjem på det skotske højland, begynder gamle spændinger og begravede hemmeligheder at boble op til overfladen. Suzanne er fast besluttet på at skabe den perfekte familiejul, men McBride familien må alle stå ansigt til ansigt med fortiden og adressere nogle sandheder, førend de kan fejre julen sammen. . . Vintresøstre er en opløftende og hjertevarm historie fra den internationale bestseller Sarah Morgan. Fuld af romantik, latter og søsterligt drama. Vintersøstre er en rigtig hyggebog, perfekt til hygge i vintertiden.

Milo fra Tilly-bøgerne vender nu tilbage som helten i sin helt egen historie.Da onkel Horatio fanges i en forhekset søvn af den magtsyge Alkymist, tager Milo afsted med sin nye ven Alessia for at finde en kur. De havner ved den magiske træhule, hvor Botanisten, Alkymistens ærkefjende, bor.På deres jagt efter en kur må Milo og Alessia afsøge den Hemmelige Have, udfordre Robin Hood og den mægtige Jabberwock. Når de at redde onkel Horatio, før det er for sent?

This official illustrated tie-in book showcases over 350 spectacular images from the DreamWorks Animation feature film, based on Cressida Cowell's popular children's book.How to Train Your Dragon is the story of a scrawny teenaged Viking, Hiccup Horrendous Haddock the Third, who lives on the island of Berk in the North Sea. Hiccup is a member of a Viking tribe and wants to make his father, the chief, proud of him. Entering dragon training, Hiccup has a chance to prove his worthiness to his tribe and father. But then, in a world where Dragons and Vikings do not coexist peacefully, Hiccup encounters and ultimately befriends an injured dragon, at which point his world is turned upside down.The Art of How to Train Your Dragon is a spectacularly designed, full-color insider's guide to the creative process that went into turning Cressida Cowell's popular book into a feature-length, animated film. Featuring more than 350 pieces of development artwork, including early character designs, story sketches, and concept paintings never before released by the studio, the book provides an in-depth look at the process involved in bringing mythical Dragon and Viking worlds to life.

THE NEW YORK TIMES BESTSELLER Foreword by Malcolm GladwellLimits are an illusion:discover the revolutionary account of the science and psychology of endurance, revealing the secrets of reaching the hidden extra potential within us all. "e;A voyage to the outer reaches of human capacity.David Epstein, author of Range"e;Reveals how we can all surpass our perceivedphysical limits."e; Adam Grant The capacity to endure is the key trait that underlies great performance in virtually every field. But what if we all can go farther, push harder, and achieve more than we think were capable of? Blending cutting-edge science and gripping storytelling in the spirit of Malcolm Gladwellwho contributes the books forewordaward-winning journalist Alex Hutchinson reveals that a wave of paradigm-altering research over the past decade suggests the seemingly physical barriers you encounter as set as much by your brain as by your body. This means the mind is the new frontier of enduranceand that the horizons of performance are much more elastic than we once thought.But, of course, its not all in your head. For each of the physical limits that Hutchinson explorespain, muscle, oxygen, heat, thirst, fuelhe carefully disentangles the delicate interplay of mind and body by telling the riveting stories of men and women whove pushed their own limits in extraordinary ways.The longtime Sweat Science columnist for Outside and Runners World, Hutchinson, a former national-team long-distance runner and Cambridge-trained physicist, was one of only two reporters granted access to Nikes top-secret training project to break the two-hour marathon barrier, an extreme quest he traces throughout the book. But the lessons he draws from shadowing elite athletes and from traveling to high-tech labs around the world are surprisingly universal. Endurance, Hutchinson writes, is the struggle to continue against a mounting desire to stopand were always capable of pushing a little farther.

From the celebrated Ursula K. Le Guin, "a writer of enormous intelligence and wit, a master storyteller" (Boston Globe), the revised and updated edition of her classic guide to the essentials of a writer''s craft. Completely revised and rewritten to address modern challenges and opportunities, this handbook is a short, deceptively simple guide to the craft of writing. Le Guin lays out ten chapters that address the most fundamental components of narrative, from the sound of language to sentence construction to point of view. Each chapter combines illustrative examples from the global canon with Le GuinΓÇÖs own witty commentary and an exercise that the writer can do solo or in a group. She also offers a comprehensive guide to working in writing groups, both actual and online. Masterly and concise, Steering the Craft deserves a place on every writer''s shelf.

I Aspens snedækkede landskab samles familien White ved den yngste datter Rosies julebryllup. De først ankomne gæster er brudens forældre, Maggie og Nick. Deres datters bryllup er en lykkelig begivenhed, som de glæder sig til at fejre, men de bærer på en hemmelighed; de står nemlig selv på kanten af skilsmisse. Efter at have levet hver for sig det seneste halve år er det sidste, de har brug for, at være indespærret sammen i et uimodståeligt, romantisk vintereventyr. Rosies storesøster Katie gruer også for det kommende bryllup. Katie er bekymret for, at hendes impulsive, godhjertede søster er ved at begå en stor fejltagelse, og derfor er hun fast besluttet på at redde Rosie fra sig selv. Hvis bare den irriterende flotte forlover, Jordan, ville lade være med at gå i vejen … Bruden Rosie elsker sin forlovede højt, men alligevel har hun fået kolde fødder. Men alle gæsterne er jo ankommet, så hvordan skulle hun kunne fortælle dem, at hun er kommet i tvivl? Mens den store dag nærmer sig med hastige skridt og følelserne står på højkant, bliver denne jul én, familien White aldrig vil glemme.

The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.Some of the key concepts discerned in the study, comments Jim Collins, "e;fly in the face of our modern business culture and will, quite frankly, upset some people. Perhaps, but who can afford to ignore these findings?