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SOCIAL INC. delivers a blueprint for reinventing the future of business-creating a business-led renaissance fueled by unprecedented levels of connectivity, empowerment, and innovation brought about by social technology. These new tools don't promise incremental improvements in productivity or profitability-they have the potential to deliver game-changing knockout blows. Not a book about Facebook or social media marketing, SOCIAL INC. is a thought-provoking "stake in the ground" for a people-led revolution that is changing the rules of business. Just a few short years ago, the future was altered forever by the unexpected arrival and adoption of new social tools, services, and devices by billions of people. The level of global connectivity and collaboration enabled by these tools is unprecedented in human history. Zukis blends strategic and tactical insights into a framework to understand the forces being altered with these tools, and to identify what companies need to be doing about social technology, right now. The ten "Rules of Social Inc." will push business forward into a social technology-enabled world, while Zukis's predictions for 2020 will stretch the thinking of business leaders and their employees around the realm of what is now possible because of this disruptive technology. The biggest management revolution of the last hundred years is knocking on the door because of today's social technology. These tools are altering human behavior, which is forcing leaders to rethink how they view and approach their entire business, from strategy, to customers, to all facets of operations. Early adopter companies are creating competitive advantages for themselves by changing how they create value and improving the intellectual productivity of their organizations. With at least a trillion dollars of value on the table according to McKinsey, social technology is the business leadership issue of the next decade. Business management is now being open-sourced, and Zukis uses history, hindsight, and foresight to illustrate why business will never be the same because of this disruptive technology-it will be much, much better.
Translated into Japanese and published by Keio University Press as a 3-volume set. The Japanese edition features a new introduction for Japanese readers by Dr. Jiro Kokuryo, Vice President for International Affairs and Professor of Policy Studies at Keio University, and leader of the translation team.Management is a discipline that can be learned from study. A large and diverse set of academic management research, often accessible only to academics, has practical, actionable implications to help in managing an organization today. Unlocking the Ivory Tower addresses the major components of academic business literature: strategy, leadership, entrepreneurship, organizational theory, international business, innovation, and finance. Doctors Ball and LiPuma act as field guides and interpreters, bridging the divide between scholarship and practice, and distilling each research contribution into a brief outline while preserving the message of that thinker. They also provide context regarding how the particular contribution fits into the rest of the field, and how it can be applied in the real world. The result is a rich book that covers a lot of ground and provides a basis for understanding the major schools of thought in primary management fields. Today's managers are faced with responsibilities for functional and staff management, as well as developing strategies for growth, leading teams, and staying competitive in evolving industries and markets globally-the range of knowledge and skills required by corporate managers requires the breadth of readily applicable concepts present in this book. Eric and Joe have helped create, develop, and run organizations. They both have executive experience in finance, mergers and acquisitions, and entrepreneurship in international contexts. Each also has invested time publishing in academic journals and teaching business school students in different countries. These authors live in the middle ground as practical academics. Unlocking the Ivory Tower is light on anecdotes and heavy on actionable research results, making it an essential reference for both managers and students. This book can serve as an education for those who did not pursue a management degree, a refresher course for those who did, or a way to expand beyond the concepts taught in many MBA programs. In particular, Eric and Joe provide a means for managers to reassess and extend their academic knowledge in the context of their professional experience, and for management students to review the major concepts and put them into context with each other. Edited by Anna F. Doherty and Leslie F. Peters of Together Editing & Design, www.togetherediting.com.
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