Bøger udgivet af Kluwer Academic Publishers Group

Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters.

This is an inadvertent book, though it did arise naturally enough from a course I give in theoretical ecology. As a result, I began giving him my lecture notes each week. As I knew that someone else would be reading them, I began to write my notes more carefully. Naturally enough, the other students soon began to demand the notes too.

Brian Kettell July 1985 Series Editor xi Preface This book covers a broad range of topics relating to banking but aims primarily at the aspects of banking which comprise the syllabus of the Institute of Bankers examination in Practice of Banking - 1 (Banking Diploma - Stage 2).

Photosynthesis--the capture of light energy by living organisms -is a simple enough concept, but its investigation draws on the resources of disciplines from all fields of science. I have assumed that the reader is pursuing a course with a content of biochemistry, microbiology and plant science, or has access to basic texts.

Courses on the invertebrates have two principal aims: (1) to introduce students to the diversity of animal life and (2) to make them aware that organisms are marvellously integrated systems with evolutionary pasts and ecological presents.

This book is directed at advanced undergraduate and postgraduate students-and their teachers-who are involved in those areas of cell biology which require a basic knowledge of cytoskeletal structure, parti cularly with respect to cell motility.

Writing a textbook on microbial genetics in about 200 pages was un doubtedly a difficult task, but I have been encouraged by the response from both students and lecturers to the first edition.

When someone has successfully completed a Standard First Aid Course, they often have a desire to extend their knowledge of first aid. The aim of this book is to give the holders of a Standard First Aid Certificate the opportunity to study the principles of first aid in greater detail.

The development of immunisation has been one of the most striking features in the control of infectious disease in the twentieth century. The book concludes with four general chapters on vaccines for travel, vaccines for selective use, passive immunisation and immunisation in tropical environments.

It is a common statement that because of its simplicity the bacterial cell makes an ideal model for the study of a wide variety of biological systems and phenomena.

In the last decade interest in this aspect of microbiology has developed greatly, and research findings have provided an understanding of the genetic, molecular and biochemical bases of development.

THIS BOOK HAS BEEN WRITTEN BECAUSE WE FEEL THAT THERE IS A NEED FOR AN up-to-date compact book on cell organelles that transmits the excitement and challenge of modern subcellular biology.

For a number of years I have found myself teaching various groups of students about cell locomotion and cell behaviour: sometimes science students specializing in cell or molecular biology, sometimes immunologists or pathologists who only wanted a broad background introduction.

Rutley's elements of mineralogy has been around for a long time, certainly throughout my own lifetime; Read first took over the authorship, and thereafter in 1936 and in 1965 when the last major changes occurred. Comments sought prior to the revision revealed considerable disagreement about the role of blowpipe analyses in the book.

Complex numbers, like other kinds of numbers, are essen tially objects with which to perform calculations a:cording to certain rules, and when this principle is borne in mind, the nature of complex numbers is no more mysterious than that of the more familiar types of numbers.

The book is divided into 20 chapters, ordered to cover general concepts in analytical chemistry: procedures based on wet chemistry and optical spectroscopy; the techniques of arc and spark emission spectrometry and ion-selective electrodes; and X-ray and micro-beam procedures.

Since the first edition ofthis book was written, public awareness oftropical rain forests has become so great that issues involving their exploitation are the stuffofdaily newspapers, radio and television.

An introduction for advanced undergraduates and postgraduates in marine ecology, freshwater ecology, fish biology, fisheries ecology and aquaculture. It adopts a habitat-based approach, ranging from head waters to ocean depths, and from tropics to polar regions.

Whilst the vast majority of biochemical tests assess the level of constituents in blood and urine at a given point in time, an impor tant additional parameter is the assessment of physiological reserve function by means of loading tests, prOlonged fasting, exercise and clearance studies.