Bøger udgivet af Kogan Page Ltd

Create better ads, marketing communication, branding, websites, packaging and social media content, by understanding what semiotics is and how it can be used to drive growth and profits.

Engage consumers through emotive storytelling to humanize your brand and achieve business growth, by positioning the customer at the heart of your brand story.

A comprehensive guide to health and safety in logistics covering every essential area, including risk assessments, safety in the warehouse and hazard avoidance in transport operations.

Assess your organization's level of resilience and develop new methods to improve with this practical guide.

A complete guide to road passenger transport management, featuring contributions from experts in the field and management tools for passenger road transport operators.

Introduces the theory behind strategic value chain management and examines its impact on an organisation's performance with examples of its implementation in practice.

Get a clear introduction to the emerging field of supply chain finance, and learn how to approach the key issues by drawing on both theory and practice.

Find out from one of the most successful business women of their generation on how to deal with imposter syndrome, feel truly prepared in the workplace alongside building your own personal brand.

Understand why innovation in organizations shouldn't be left to chance and develop those key skills that will allow you to build an innovative company, increase the quantity and quality of ideas, lead effectively and accelerate success.

Learn how to develop a clear and calm way to be more creative, gain greater focus and reclaim productivity.

Apply marketing and business development strategies within the charity and non-profit sector, to drive growth of earned income and increase commercial and social impact.

Examines the innovative and original applications of the values of the Toyota Way and the systems of management of the Toyota Production System and lean leadership.

Utilize organizational data and analytics to make better decisions about managing the learning and development of your workforce.

Unlock the potential of your brain with the latest neuroscience insights to succeed as a leader in complex business environments.

Presents the critical elements of technology procurement, explaining the vital links between technology, finance,strategic sourcing and programme management.

Learn how to complete a major business model transformation with a cutting-edge framework developed with leaders who successfully guided their business through a transformation journey.

Examines the international waste trade across borders and presents tangible solutions and coping strategies.

Understand how the house and home is changing in the digital hyper-personalized, IoT age, driven by 5G networks, edge computing and AI and learn what products and services are needed to meet the needs of customers.

Examine the many and varied forms of marketing with this fully-updated edition, guiding students and practitioners through each modern marketing communications tool.

Learn how to take control of the future, lead innovation and create success.

Be happy and rested, fulfilled and successful, and stop work from taking over your life with this practical and handy guide to creating a work-life balance that works for you.

Understand the do's and don'ts, and dismiss the fallacies of using social media for business in this well researched and practical guide.

Embed a personalized approach to HR to improve employee engagement, motivation, productivity and performance with this practical guide.

Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value.

Offers a host of practical advice, tools and frameworks to help solve some of the most common problems facing the logistics and supply chain sectors.

Understand the movements that are affecting today's businesses and learn about the future innovations and trends that have the potential to make or break organizations in the new world of never normal.

Redesign your organizational structure and processes to boost employee productivity and wellbeing, reduce stress and staff burnout and improve company performance.

A key study guide for studying for and passing the Operator Certificate of Professional Competence (CPC) in Road Freight 2020 exams complete with essential practice questions and case studies to aid professional learning.

Understand all the key aspects of employment relations and how they apply in practice with this comprehensive textbook.

Design learning experiences based on evidence to improve training effectiveness and boost performance.