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Understand the interrelationship between culture, conduct and ethics with this Chartered Banker Institute endorsed book.

Support your studies with this Chartered Banker Institute endorsed textbook for the Institute's professional qualifications on analyzing customer creditworthiness.

Develop value propositions and understand why having them will increase a company's profit with this concise, highly-practical guide.

Learn how to make the most of flexible and independent working opportunities and develop a purposeful and thriving career in the new gig economy.

Endorsed by the Chartered Banker Institute as core reading for the Institute's professional qualifications and recommended for banking studies at higher education, this book develops the capability to manage key customer relationships.

Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.

Understand the role of packaging along the supply chain and how its effective management can improve the performance of your company and minimise your costs.

Lead your procurement team to success and deliver sustainable competitive advantage with practical best practice examples from different sectors delivered by leading industry experts.

Perfect your written approach to potential employers, covering everything from online applications, speculative letters, networking and even acceptance and rejection letters.

Improve your B2B marketing strategy through a highly practical and unique methodology, and debunk many of the myths blighting the B2B landscape.

Experiential marketing is an interactive two-way marketing communications tool, which aims to bring brands to life and communicate complex brand messages through interactive sensory experiences that should excite and engage the customer.

Get a comprehensive overview of the entire port industry, and insights into the geography, economics, politics and trade involved in port management.

Draw on a holistic overview of the value of design management, and enable yourself to employ it effectively across a range of creative industries.

Get the best from your clients with the latest thinking from international experts on the most effective techniques for coaching leaders.

Understand, with contributions from leading experts in the field, the importance of managing the supply chain outside of the immediate construction site.

Understand the eco-impacts of logistics and learn how to handle them effectively by achieving sustainable balance between economic, environmental, and social objectives.

Learn what best practice looks like from a collection of essays by top Chartered Public Relations professionals.

Get a rich and varied compilation of case studies that provide innovative solutions to uncertainties across industries.

Get a practical introduction to working in the publishing industry and a clear overview of its many functions, including editorial, production, sales and marketing.

A dictionary of all the generic terms, jargon, abbreviations and management buzzwords, to say nothing of legal terms and definitions associated with freight transport and logistics operations. This Dictionary of Transport and Logistics is endorsed by the Institute of Logistics and Transport, and covers both UK and EU terms.

The Better Mousetrap is an inspirational examination of the digital age, addressing original thinking and fascinating new perspectives on brands, advertising and media in the 21st century.

Understand the essence of marketing through a thorough explanation of the core concepts, theories and principles, presented in a practical and accessible way.

Preparing the Perfect CV provides sample CVs, advice on how to present yourself in the best way possible and tips on how to write an effective cover letter

How to Succeed at Retail examines - through 25 winning international case studies, from Apple to Zara - how the world's most successful brands sell themselves to today's increasingly demanding shoppers. It identifies key factors that can lead to retail success, and is essential reading for anyone in any company who wants to increase the sales of branded products.

Public Relations and the Social Web explores new ways for PR communicators to work in the rapidly changing digital environment, using communication channels like blogs, wikis, RSS, podcasting, social bookmarking, social networking and SEO.

Adopt the techniques needed to help manage budgets and campaigns effectively, including recognizing the changing dynamics of the marketplace and implementing activity-based costing for marketing activities.

An ultimate guide to tourism marketing for anyone seeking to promote a tourist "product" or service, providing practical information and advice around the industry, alongside exclusive examples and checklists.

The revised edition of this highly successful book continues to help guide candidates of the CPC examinations. Certificate of Professional Competence is an invaluable self-examination guide that will enhance your knowledge and prepare you for the challenge ahead.

Understand the key challenges to consider when planning, implementing and managing advertising campaigns, with this practical guide to advertising law and regulations.