Bøger udgivet af Kogan Page Ltd

Learn how to start a social enterprise with this practical, research-informed textbook that includes cutting-edge topics such as social business modelling, sustainability-driven innovation and crowdfunding.

Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.

Understand how to move from quick hacks to long-term strategic growth marketing with this insightful and actionable guide to developing a strategy that drives growth in any economy.

Secure more B2B business faster by effectively measuring and mapping your key stakeholder relationships to better leverage these in the B2B buying process.

Discover the strategies and expert insights that will build your sustainability skillset and arm you with everything you need to make a meaningful impact.