Bøger udgivet af LID Publishing

Enhance your personal and professional presence with a nine-week programme to improve your own narrative and tell your own story.

This book is a modern-day, highly practical guide for anyone seeking the networking skills and confidence required to succeed in their career.

This book sets out the impressive rise of Tiens Group, which started locally, expanded nationally, and now operates globally from its headquarters in China.

In this book, a former management consultant and CEO of a company that survived decline in its market provides practical and hard-won advice for managers and owners of any company in a declining market or situation.

John Simmons, in this stimulating and readable book, demonstrates how we can write and use words more creatively and persuasively in business today.

This book is a practical workbook for leaders on their journey to achieving agility. It moves the conversation over agility into practice; exercising measures and techniques that will encourage leaders to adapt with changing times.

This book is a gateway to a fast-moving topic, which is why it has now been thoroughly updated with new material. It gets the reader started on all the important elements of ethical and sustainable business practice, but is deliberately concise, non-preachy and practical.

The secrets to becoming a successful and influential leader/manager.

This book offers an exciting visual-thinking approach to help managers, leaders and entrepreneurs think through their options and find a way that best meets the needs of their businesses.

The book is a call to action for business leaders and organisations to go beyond seeing employees as a means to business performance.

In this book, Lukas Michel offers senior executives and managers tools to understand a new way of discussing and thinking about management and work, which requires us to take on a broader perspective of the company and its culture.

Bestselling author Kevin Duncan has been on a life mission to improve business language and understanding. In his latest book, he weeds out the worst offenders, and the contexts in which they most frequently occur, to provide readers with a path to clear communication.

Beginning with the key challenges that enterprises face in generating value from data, this practical and provocative book systematically outlines practical processes, frameworks and data science and artificial intelligence toolkits to enable businesses to achieve better business outcomes. Written by two leading practitioners, this playbook explores the relationship between data, customer experience and business value. The book features illustrative examples and open source codes to enhance your business knowledge and provide the necessary actions relevant to any industry, and can be successfully deployed by business executives, data science innovators and practitioners. Referencing multi-cloud Agile DevOPs, Data Science and AI, the book addresses issues from defining and sizing projects to continuous development, continuous integration and continuous deployment. It breaks down the value journey into easy to understand steps that all businesses will find engaging and invaluable in their data- driven transformation.

Disruption provides a critical understanding of the impact of the current economic crisis and the current industrial revolution on financial services, the new trends in the sector, and the opportunities for banks to leverage their unique assets and pre-empt challengers from gaining meaningful market share.

To live in today's world, you need money; yet the majority of people do not have access to it. This book highlights 13 game changers who are thinking outside of the financial box, acting on behalf of the excluded people that are unable to live their lives to the fullest.

In 2020, the world was rocked by the sudden and indiscriminate spread of COVID-19. But for all the damage caused - lives lost, economies roiled and jobs eradicated - it also created opportunities for individuals and businesses to pause and reflect. Bushido Capitalismexplores the ways in which this forced interlude has allowed us to reflect on the effects of a Great Acceleration of the last two decades and to critically evaluate where we should go next. Guided by updated values of Bushido, which have long been enshrined in Japanese culture but are rarely referenced in the West, this book presents ways in which we can use this current inflection point to become more responsible, ethical and sustainably minded citizens and business leaders. It underscores the importance of collaboration, humility and realism, but also of confidence, ambition and creativity. It demonstrates that businesses, particularly in a complex and polarized world, can be a force for the common good of society - if run the right way.

The world of work is changing and there has never been a more important time for leaders to understand the transition from leading processes and systems to leading human beings. This book provides leaders of all levels - from team to department, from entrepreneur to CEO - with tools and insights to manage in the modern age of human-centric work. Every leader at every level has a unique vantage point. From that point, there are two key responsibilties that leaders must undertake, which will directly influence the culture and performance of the company. The first is to create direction and clarity in a simple way; the second is to get out of the way - instead, leaders should focus on creating conditions for success and developing and nuturing the potential in others. The book ends with a practical section of quick and speedy tools for leaders to utilize.

This book provides a unique look into Huawei's consumer electronics business - in particular, the individuals ('adventurers') whose excellence and invention enabled Huawei to expand globally in such impressive terms.

Research shows that CSR improves long-term business performance and that consumers prefer to patronise organizations with strong histories of social responsibility. Customers and employees are speaking with their values as well as their wallets! But consumers especially are sensitive to empty promises and want brands to be committed to the planet, sustainability and other social issues. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. If you can't be authentic about social initiatives, then don't do it because CSR is not a publicity tool! Yet some see the relationship as nothing but a marketing trick - an organization's blatant self-promotion. This book will define the real role of PR in CSR and what that relationship should be.

Not Being completes the trilogy of Not Knowing and Not Doing by closing the gap on what today's managers and leaders need to "know, do and BE". Not Being argues that to be successful in the new digital and interconnected world, we need a bigger and bolder vision of who we are.

The next stage of human evolution is upon us! The world as we know it is about to change, as we begin to prepare for the creation of a new human species. Understanding how this will occur is the basis for understanding the fourth great transformation: our creation of a new human species using artificial intelligence and genetic engineering. Until present, evolution by Darwinian natural selection has determined the emergence of all human species. That will never happen again. We, Homo sapiens, have changed that. Once again, multiple human species will co-exist as a result of our advanced tools which, already, are changing the way we live, the way we eat, the way we treat illness and the way we have children. Understanding these impacts are key to understanding our evolutionary future. The possibilities and opportunities for the humans of 2084 will be more amazing than Orwell's 1984.

Traditional leadership practises and lucrative team dynamics must be challenged, investigated and re-established.

The Whole Marketer argues that now is the time to take stock of technical skills required, examine the latest thinking, identify capability gaps and discover how to be fulfilled in a professional context and as a human.

This second book in the FightBack collection responds to the question: what could the 'new normal' look like? Felix Staeritz and Sven Jungmann believe that business leaders and organizations have have formidable tools at their disposal - not just to cope with this situation, but to recreate the world so they come out of this stronger and more inventive. As entrepreneurs, Staeritz and Jungmann are passionate about solving challenges through continuous experimentation, in search of the solutions that will define and shape the new normal. At its core, this book is about the shared experiences of many business leaders, academics and entrepreneurs around how corporations can most effectively build new digital models to make the most of their existing assets. FightBack NOW is a timely and necessary book, challenging leaders and organizations to consider the new realities and the urgent problems which ultimately impact the future of every person and business.

Establishing new dynamics through a shared consesus of values for better customer, business and client relations.

Every marketer knows the stories of Lord Lever, Charles Revson and Steve Jobs, has probably read Al Ries and Jack Trout, and seen the works of Bill Bernbach and John Hegarty. What's interesting about these 'Masters of Marketing' is that they are all men. In Wonder Women are the stories and insights from women who have had a tremendous influence on the marketing industry. There are stories of Brownie Wise, who transformed Tupperware, and Mary Wells Lawrence, who founded the advertising agency Wells, Rich, Greene. There are also interviews with the co-founder of Dunnhumby, the data behind the Tesco Clubcard, Edwin Dunn OBE; the Chief Customer Office at the BBC, Kerris Bright; and the only female country CEO in Carlsberg, Helle Muller Petersen.The book pulls the insights together to not only celebrate their success, but to provide role models and insights for great marketers to come.

How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels? Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood. Binge Marketing is not another stuffy marketing book, but a refreshing look at marketing in the 21st century. With this advice handed to you in this book, you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer or listener. Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner you can build on your own loyal and involved audience.

People-centric leadership is essential to succeed in the new dynamic business context. This book offers four agile levers for leaders to unlock the full potential of people and turn valuable business opportunities into value for society. The challenge for leaders is to balance the tensions between the changing business context and the needs of people to apply their potential. To unlock the full talent of people and succeed in a dynamic context, people need a work environment which differs from traditional organizations. It's an organization with tools, capabilities and a culture designed for people. It caters to the individual. Organizations that want to deliver superior outcomes in a dynamic environment require agility - agile tools, agile capabilities - and a culture with a shared mindset that enables people to serve customers.

Essential reading for anyone involved in the buying, management, or the creation of advertising.