Bøger udgivet af now publishers Inc

Adoption of Innovations reviews the Bass model and its new generation extensions as well as the alternative approach - the threshold model, which analyzes an individual's decision whether, and to what extent, to use a new technology given economic conditions. The authors show that the threshold model has a notable advantage in incorporating marketing tools that are targeted to and/or aim at reducing risk. This monograph describes the two models. It shows how they relate to each other, and then discusses how marketing tools, and in particular marketing tools that are designed to reduce risk, can be incorporated into each of the two models.

Performance and Pay in Professional Football examines performance and pay in the National Football League (NFL) using two high-profile positions, running backs and quarterbacks. In each case, the authors examine the effects and prevalence of injuries in professional football. With respect to quarterbacks, the authors use injuries to determine the performance value of elite quarterbacks. They then compare the performance value to the compensation premium received by elite quarterbacks. For running backs, the authors are concerned with how a player's risky actions, in terms of injury risk, affect the player's performance and pay in both the short and long terms.