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A toolkit designed for small businesses, packed with industry secrets from a PR professional that will teach you how to be your own best publicist.
***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE***Stressed and unhappy at work, Celia Gaze thought to herself one day: "e;Surely there mustbe more to life than this?"e; She resigned from her high-powered health management role and started transforming a neglected farm into an award-winning wedding venue. She faced nearly every type of challenge an entrepreneur canface - tribunals, near bankruptcy, court hearings, staff issues, system problems - and survived to tell the tale. But the moment that transformed her business from a struggle to a success was the moment she put a bow tie on a llama. Everyone thought she was crazy - why on earth would you do that? But it turns out that the 'crazy' ideas are often the ones that change your life. This book is a roadmap for uncovering your crazy idea and implementing it. From the pitfalls and problems to the practical details of making your idea happen, this is a roadmap for anyone who wants more out of life.
A group of archaeology students on a university dig are too busy excavating an ancient settlement to explore further up the remote Highland glen. Only Lisa suspects there is more to discover.Lisa, Finn and Matthew share a secret; of a strange meeting, now a precious but distant memory, too dangerous to reveal to anybody else. But Lisa has a feeling that venturing further into the glen might give the three of them the chance of a reunion.It turns into an experience they will never forget. Judy Hayman is the author of the Dragon Tales chronicles, a series of books for younger readers, illustrated by Caroline Wolfe Murray. This is her first book for Young Adults.
This is a book for CEOs and Managing Directors who have a successful brand and want an evidence-based strategy that will accelerate growth.
Coaching leaders at the top of their gamedemands new and powerful approaches thatare proven accelerators in transforming the results leaders achieve at thehighest levels. In this pragmatic book, each expertcontributor shares new models and practices ready for coaches and leaders toput into practice and give their practice a real edge.
How to plan, write, and promote the book that puts you in the spotlight. Learn how to create a strategic plan and outline for your book, so it both supports your business and helps the people you want to reach.
As a leader, do you feel you face a straight choice between high performance versus wellbeing?Strategic resilience allows you to achieve both, without compromise.At The Resilience Engine, we believe that everyone deserves to perform well without compromising their wellbeing. We know our approach works because it's backed up by ten years of research and experience with thousands of clients in over 75 organisations. The Resilience Dynamic illustrates, with practical tools, how to develop resilience as a buffer to stress and how it can transform how you lead change and increase performance in a complex and uncertain world.
Soothe your child's anxiety and help them to develop emotional resilience for the future. The number of children suffering from anxiety is on the rise and most parents will readily admit that they feel ill prepared and lost for words when it comes to supporting their child's emotional wellbeing. Author Alicia Eaton is a Harley Street practitioner with over 15 years' experience of helping children to feel more confident and overcome feelings of anxiety. As she explains, nearly all children will sustain bumps and bruises on the outside of their body so it's only natural that they'll also pick up a few on the inside, in the form of anxiety and worries. Learning how to tackle these quickly, stops them from turning into much bigger problems later. Whether your child has a fear of dogs, spiders, dentists or injections, struggles with school, performing on stage or sleeping at night, this book will teach you the simple solutions every parent needs to know. When your child feels happy, you'll feel happier too.
Are you running your business or is it running you?Running a small business can take over your life but it doesn't have to be that way. Choosing and using the right technology and systems can transform the way your business works and this book shows you how!No matter how technophobic you are, Sorted! will quickly helpyou find the small changes that will make a big difference to your business. If you're more tech savvy, you'll love the ninja tips to take your business to the next level. Feel more confident in your choice of technology and systems for the future, because whatever your plans are, you need the right systems in place to help you achieve them.
A practical and inspiring guide to executingeffective trade shows that attract and convert high quality leads intoprofitable sales. Organisations regularly waste vast amounts of money, time andeffort attending the wrong shows, planning them poorly and failing to followup, leading to an almost zero return on investment. The Exhibitionist gives exhibitors anend-to-end guide covering all aspects of best-practice trade show executionincluding budgeting, researching the right show, selecting and training staffand post show contact strategy amongst many other elements, to build theconfidence and skills required for delivering more effective events. Through a series of threemodules - planning, implementation and evaluation - The Exhibitionist guidesreaders through the linear process of delivering a commercially measurabletrade show. This is a practical journey which alongside the theory uses casestudies and examples to bring the key points to life. Rather than just giving readers the answer,The Exhibitionist provides the stimulus and inspiration to arrive at the rightdecisions for each organisation's specific trade show needs. The Exhibitionist directsyou through the minimum requirements to deliver an effective trade show butalso discuss more advanced elements such as media management, speaker platformsand digital engagement that will enhance the basic delivery for moreexperienced exhibitors
Are you caring for a loved one with dementia and don't know where to begin? Here are the answers you have been searching for. Jane Hardy writes frankly about the experiences she and her Mum have shared over the past four years, the lessons she's learned, the things she wished she'd known before they started this journey together. Jane's Mum Beth was diagnosed with Vascular Dementia and Alzheimers with a score of 16 (moderate/severe dementia) at the age of 90. Four years later, she has a score of 20+, is enjoying life and her memory and humour are returning! Her GP cannot believe her improvement. She is stronger and healthier, has a positive outlook on life and can read and write again.If you are dealing with a loved one with Dementia, Jane's experiences and strategies will help you avoid the same mistakes that she made! This journey is not for the faint hearted. But focus on what we can be done, rather than what the others say can't be done. For Jane and her Mum, small steps have led to huge strides.
*SHORT-LISTED FOR THE BUSINESS BOOK AWARDS 2020!* We need to change the way we do business. If you've decided to go it alone and grow your own business,you're probably finding it tough to make things work.The pace of life is getting faster, our benchmarks forsuccess ever higher, and thousands of micro-business owners are facingentrepreneurial burnout, trying to cover up their stress and exhaustion with 'love-my-life'smiles and filtered images on social media. It's not just the cashflow that needs fixing: your mentalhealth and well-being are at stake here. If you are ready to make money, make an impact and thrive inthe process, True Profit Businessgives you a simpler, more connected path to business success: Clarity- understand what your bigger vision of success looks like and how businessgrowth really works Structure- get clear on the five Growth Pillars to ensure sustainable growth Flow- discover when to Lean Back and when to Lean In to enable an effective energyflow between thinking, planning and taking action Process- discover which of the five True Profit Business Models will enable you tothrive.True Profit Businessnot only helps you diagnose what's going wrong for you, it focuses you on yourbigger game and shows you the building blocks - the processes and people - youneed to turn your expertise and talents into a purposeful, playful andprofitable business.
Women make up the majority of university graduates. They enter the workplace in equal numbers with men. But many workplaces still operate with cultures developed over a century ago to reflect a predominantly male workforce and vastly differing social expectations. So all too often as women become parents they are forced to fix things in the only way they can - by downgrading their job expectations or dropping out of the corporate world.Anna Meller believes it's high time we #Upcycled our jobs and careers to fit today's lifestyles and meet women's changed expectations. Her PROPEL model offers ambitious working mothers new possibilities for progressing their corporate careers. In this book, Anna leads you through an evidence-based six step process that supports you in finding the balance you need. Practical exercises enable you to craft a working arrangement that meets your employer's expectations as well as your own aspirations, and to develop the key skills you need to maintain it.
A fascinating personal account of the early days of IVF, from the world's first IVF clinic through nearly four decades of academic and private practice. As well as his pioneering medical-scientific work to provide new treatments for patients, Simon Fishel's career has involved battles in both the social and professional arenas.
*SHORT-LISTED FOR THE BUSINESS BOOK AWARDS 2020!* "e;There is no strategy without a story. There is no story without the main character. The main character is you."e;PR for Humans is for pure-of-heart storytellers who want to cut through the noise and the nonsense. It brings together the essential and timeless principles of effective leadership communication. Belief. Clarity. Opinion. Energy. Context. Time. Humility. Imagery. Why are these things so important? Why do most people in PR and 'communications' not even talk about them? Why is PR for Humans even more important in the age of A.I.? In this fresh and energetic guide, former BBC correspondent Mike Sergeant draws on twenty years of frontline experience to reveal the secrets that every CEO, partner, board member, PR director and business leader needs to know. The principles and techniques he sets out in this book will help you deliver more powerful speeches, presentations, media interviews, videos, podcasts and blogs. They are the rocket fuel for your business and your career.
For such a beautiful industry, there is a lot of ugly behind the scenes in modelling. Exploitation has always existed in the fashion industry, because it is so aspirational. By cutting through the smoke and mirrors, The Model Manifesto empowers and educates models to take control of their lives into their own hands and educates the public on the reality of what's involved in modelling. Leanne Maskell has drawn on her 13 years of experience working as an international model together with her legal background to create this easy-to-understand, A-Z guide in order to end exploitation of vulnerable models and wanna-be models. With contributions from top industry experts, The Model Manifesto includes solid advice on everything from mental health issues to paying tax. It covers every aspect of the modelling industry in detail to give an honest and realistic insider view, covering both the highs and the lows.The way to end the exploitation and the ugly in the industry is by education, awareness and building change from the inside out.
Find the right path the first time! Use this transformation handbook to navigate your way through the first year of defining, establishing and expanding a world-class Customer Success function for your company.
An enchanting and inspiring business fable for independent thinkers, network marketing professionals and entrepreneurs.
This unique book offers a wealth of hints, tips and techniques that really work. Do you want to make powerful and effective sales presentations? Do you need to be able to influence buyers and decision makers positively? Are you seeking to win business from clients and customers? Then this is the book for you.
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