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  • - Simple Truths for Marketers
    af Karen Nelson-Field
    293,95 kr.

    This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina.

  • af Tom Schermer
    1.226,95 kr.

    This book reviews dominant crisis communication theories, which according to many scholars are either too narrow or broad for practical application to all types of reputational crises. Freeman, as the progenitor of modern stakeholder theory, has spent much time since the original publication trying to remove the primary focus from companies to that of achieving broader positive outcomes for organisations, populations, and the operating environment. This book embraces the ethos of Freeman¿s revisions and applies it to crisis communication through placing the reputational crisis at the centre of a stakeholder map, where other literature places the company at the centre of the stakeholder map. This leaves the company experiencing the crisis situated with all other crisis stakeholders to develop solutions to the source of conflict, and as a result, the reputational crisis.Removing the corporation from the centre allows for other stakeholders such as interest groups, politicians, media, and afflicted stakeholders, to legitimately work towards solving the crisis. This book uses a typology of apologia and builds upon it to create a means that allows corporate managers to genuinely apologise to crisis victims, without necessarily exposing the corporation to financial liability claims. The apologia construct developed herein is equally useful to CEO¿s as it is in a domestic situation.Consistent throughout this book is the philosophy that all reputational crises can be either solved, or significantly reduced in terms of impact. Examples used throughout relate to reader¿s personal lives as well as structured powerful organisations.

  • af George Bruce
    1.220,95 - 1.722,95 kr.

    This book highlights the main features of shipbuilding management which lead to successful completion of shipbuilding projects. Building a ship is a complex project, so the principles of project management are described, first in general terms and then with specific reference to their application in shipbuilding.

  • - Theory, Spectral Analysis, Instrumentation, and Applications
     
    1.753,95 kr.

    This book provides knowledge of the basic theory, spectral analysis methods, chemometrics, instrumentation, and applications of near-infrared (NIR) spectroscopy-not as a handbook but rather as a sourcebook of NIR spectroscopy.

  • - Architectures, Methodologies, and Use-cases
     
    1.032,95 kr.

  • - Understanding It, Doing It, and Making It Useful
    af Sara Dolnicar, Bettina Grun & Friedrich Leisch
    495,95 - 521,95 kr.

    This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions;

  • - The Art of Ancient Life Revived
    af Yuh Fukai
    250,95 kr.

    This book provides a comprehensive account of the current status of molecular hydrogen medicine, a young field that emerged with the discovery that inhalation of hydrogen gas leads to the elimination of harmful reactive oxygen species in rats.

  • - A Guidebook for Practitioners
    af Bryan R. Rill & Matti M. Hamalainen
    1.134,95 - 1.631,95 kr.

    This book illustrates how to design and implement co-creation, a powerful form of collective creativity that harnesses the potential of teams and can generate breakthrough insights.

  • - The Next Generation Indoor Vertical Farms
     
    1.979,95 kr.

    This book describes the concept, characteristics, methodology, design, management, business, recent advances and future technologies of plant factories with artificial lighting (PFAL) and indoor vertical farms.The third wave of PFAL business started in around 2010 in Japan and Taiwan, and in USA and Europe it began in about 2013 after the rapid advances in LED technology. The book discusses the basic and advanced developments in recent PFALs and future smart PFALs that emerged in 2016.There is an emerging interest around the globe in smart PFAL R&D and business, which are expected to play an important role in urban agriculture in the coming decades. It is also expected that they will contribute to solving the trilemma of food, environment and natural resources with increasing urban populations and decreasing agricultural populations and arable land area.Current obstacles to successful PFAL R&D and business are: 1) no well-accepted concepts and methodology for PFAL design and management, 2) lack of understanding of the environmental effects on plant growth and development and hydroponics among engineers; 3) lack of understanding of the technical and engineering aspects of PFAL among horticulturists; 4) lack of knowledge of the technical challenges and opportunities in future PFAL businesses among business professionals, policy makers, and investors and 5) lack of a suitable textbook on the recent advances in PFAL technologies and business for graduate students and young researchers. This book covers all the aspects of successful smart PFAL R & D and business. 

  • - Asian Perspectives on Optimization and Standardization
     
    1.361,95 kr.

    This book presents an Asian perspective on how the treatment of colorectal cancer can be optimized and standardized in ways that take into account technological advances and the trend towards individually tailored therapy.

  • af Muhammad Aslam
    580,95 kr.

  • af Vasilii Erokhin
    858,95 kr.

  • af Hantao Zhang
    838,95 kr.

    Mathematical logic is an important basis for mathematics, computer science and artificial intelligence alike. This book provides a comprehensive introduction to various logics, including classical propositional logic and first-order predicate logic, as well as equational logic, temporal logic, and Hoare logic. In addition, it presents proof procedures for classical logics and decision procedures for checking the satisfiability of logical formulas.The book assumes no background in logic. It presents logics as practical tools for solving various problems in artificial intelligence and formal verification. Accordingly, it is well suited for (junior and senior) undergraduate and graduate students majoring in computer science or mathematics. Each chapter includes roughly a dozen exercise problems, so as to help the reader understand the concepts and techniques discussed.

  •  
    349,95 kr.

    This book examines how emerging environmental challenges are situated within existing International Relations (IR) theoretical understandings of 'security'. As governments in the Global South undertake policy interventions to mitigate the impact of increasing climatic changes and yearn to achieve human-nature harmony, one can observe similar patterns of responses chiefly due to the ecology-economy dichotomy in these states and their societies. In this context, it brings to the readers various aspects of the theory and practice of state interventions in the form of environmental securitization in the Global South majorly under four themes (encompassing theory and policy processes). Chapters in this volume explicate connections between the environment and International Relations Theory, securitization in developing countries, state society and the environment in India and China and lastly, public participation and environmental policymaking. It presents a comprehensive and coherent overview of the politics of securitization in India and China, two prominent economies in the Global South. Faculty and researchers who work on non-western International Relations theory and non-traditional security threats, policy practitioners and experts in environmental policymaking, and students of IR and Comparative Politics, chiefly, will benefit from this book.Dr Joe Thomas Karackattu is Associate Professor with the Humanities and Social Sciences Department at Indian Institute of Technology Madras, India. He was "CISLI Fellow" (2017-19) at the New School, New York and "Fox Fellow" (2008-09) at Yale University.Dr Justin Joseph currently works as Assistant Professor at the School of Social Sciences and Languages (SSL), Vellore Institute of Technology (VIT) University, Chennai Campus, India.Dr Ramnath Reghunadhan is an Assistant Professor at the Department of Social Sciences in School of Social Sciences and Languages (SSL), Vellore Institute of Technology (VIT) University, Vellore Campus, India.

  • af Yih-Hsing Pao
    673,95 kr.

    This book describes the basic concepts and principles of classical mechanics in the intermediate level. Given the perspective that different mechanical problems require an appropriate approach drawn from various methods or principles, a textbook discussing multiple methods or principles in mechanics is highly desirable. Additionally, a good textbook should include historical context on the motivation and the development of the methods or principles, allowing students to gain insights that may help them discover new theories. However, after many years of teaching Dynamics in the graduate school, the authors were unable to find a suitable intermediate-level textbook on classical mechanics, which motivated them to begin writing this book. For the aforementioned reasons, this book includes the descriptions of various methods or principles in mechanics, such as the Newton-Euler Principle, the d'Alembert Principle, Lagrangian methods, Gauss's Principle of Least Constraint, the Gibbs-Appell equation, Jourdain's equation, the Principle of Virtual Power, the Appell-Kane method, the Hamilton Principle, and the Hamiltonian mechanics, among others. Moreover, many historical remarks on the motivation and the development of the methods or principles are given in this book, as well as numerous applications. The authors also believe that in studying the motion of a material body, different models may be used depending on the application. If the position of the body is of interest, a particle model may be chosen. If the orientation or attitude of the body is under consideration, a rigid body model should be adopted. If deformation is a concern, a model of deformable body should be applied. Consequently, a book in mechanics for engineers should encompass a variety of models of the body, ranging from particles to continua such as solids or fluids. This book also meets that need.

  •  
    528,95 kr.

    This book examines the lasting impact of the 2006 Winter Olympics on the city of Turin and the Piedmont region. From urban renewal and pedestrianization to regional transport networks, tourism, and citizen participation, the book highlights the key elements that constitute the enduring Olympic legacy of the Turin Winter Games. It showcases how the city created a new image of itself internationally, transforming Turin from a car-centric industrial hub to a sustainable and vibrant metropolis. Turin was the first Olympic city to pioneer efforts in implementing environmentally, socially, and economically sustainable planning. Bringing together scholars from OMERO, the interdepartmental research center on "Urban and Event Studies" of the University of Turin and from other research centers that have extensively studied the Turin 2006 event, this book offers valuable insights into the long-term impact of hosting the Olympics and the innovative practices that constitute a significant legacy of the Turin Winter Games. Egidio Dansero is Full Professor of Political and Economic Geography at the University of Turin, past Director of OMERO (University of Turin) and President of the Society for Geographical Studies (Florence, Italy).Valerio Della Sala is an Adjunct Professor in the Department of Geography at the Autonomous University of Barcelona; member of the Organizing Committee of the Sport Research Institute (IRE-UAB) of the Universitat Autonoma de Barcelona, and of OMERO (University of Turin).

  • af Gang Cheng
    442,95 kr.

    This Wi-Fi 7 technology book serves as an essential and comprehensive professional reference for the academics and industry professionals, covering the entire Wi-Fi series across various generations. It offers a primary focus on the latest advancements in industrial Wi-Fi 7 principles and specifications. Additionally, the book provides valuable insights into innovative strategies for Wi-Fi 7 product development strategies, testing methodologies, and diverse applications across industrial and home environments. It serves as a practical resource for those planning to adopt Wi-Fi 7 technology in the design and development processes.By reading this book, you will not only gain insights into the state-of-the-art of Wi-Fi 7 technology, but also develop a deep understanding of the origins, the process of developing Wi-Fi 7 products, various applications and solutions where Wi-Fi 7 can be utilized, and the current state of the industry in relation to Wi-Fi 7 technology compared to the other wireless technologies. Each section of this book follows a systematic approach, beginning with an introduction to the technology concept and offering numerous concrete examples for illustration purpose. Abundant diagrams and pictures have been included in the book's design to facilitate clear and quick comprehension of the topics for readers.

  • af Yi Chen
    678,95 kr.

    This open access book presents a comprehensive guide to MATLAB programming, catering to students, engineers, and researchers seeking to harness MATLAB as a powerful tool for their work. The text meticulously covers fundamental concepts, progressing from basic elements such as types and operators to more complex structures like arrays and matrices. It elucidates key programming constructs including selection statements, loop structures, scripts, and functions, providing readers with a solid foundation in MATLAB programming.The book's structure is carefully crafted to facilitate step-by-step learning, with each chapter building upon previous knowledge. Abundant examples and exercises reinforce understanding, while dedicated sections on data visualisation, algorithm development, and practical applications in engineering, science, and finance demonstrate MATLAB's versatility across disciplines.A distinguishing feature of this volume is its inclusion of laboratory work and coursework, allowing readers to apply theoretical concepts to real-world scenarios. This hands-on approach enhances the learning experience and prepares users for practical implementation of MATLAB in their respective fields.In the current era of artificial intelligence, this book serves as an essential resource for those seeking to leverage MATLAB's capabilities. It not only equips readers with programming skills but also illustrates how MATLAB can be integrated into cutting-edge research and industry applications.

  •  
    442,95 kr.

    This open-access book presents peer-reviewed articles from the 1st International Conference on Creativity, Technology, and Sustainability (CCTS), held on May 15-16, 2024, at Dar Al-Hekma University in Jeddah, Saudi Arabia. It explores the dynamic interplay between technology and sustainability, emphasizing the need for advancements to align with Saudi Arabia's Vision 2030 and the United Nations Sustainable Development Goals (SDGs). The book includes case studies, literature reviews, and scientific works, organized into five main parts: Technology for Innovation and Safety, Sustainable Solutions for Technology and Infrastructure, Transforming Education and Social Impact, Sustainable Environment and Smart Cities, and Technologies for Health, Environment, and Sustainability.  Readers will discover how technology fosters innovation, safety, and sustainability across various fields, aligning with specific UN SDGs. Practical applications highlight sustainability awareness and responsible behavior, facilitating knowledge transfer for the public sector, innovative companies, academia, and research centers. Targeting researchers, policymakers, sustainability advocates, and decision-makers committed to achieving the UN's SDGs and Saudi Vision 2030, this book identifies key areas for attention in architecture, design, social and environmental sciences, law, and business. It serves as a valuable guide for professionals in technology-driven sectors like Artificial Intelligence and the Internet of Things, emphasizing technology's vital role in addressing sustainability challenges, enhancing efficiency, promoting environmentally friendly processes, and reducing costs, ultimately improving the quality of life for all.

  • af Ghulam Samad
    349,95 kr.

    This book on privatization in Pakistan stands out due to its comprehensive and multifaceted approach towards examining the process, impact, and implications of privatizing state-owned enterprises (SOEs). The book provides an in-depth discussion on privatization in Pakistan which revolves around the historical context, contemporary challenges, and opportunities. It mainly covers the discussion on the rationale behind privatization, evolution of privatization policies, case studies of major privatizations, legal frameworks, and the role of public-private partnerships (PPPs). Along with exploratory analysis, this book also includes the first detailed empirical analysis and case studies to provide evidence-based insights into the performance and efficiency of privatized SOEs. Through exploratory and empirical analysis, and examination of key privatization cases, readers gain valuable insights into the real-world outcomes of privatization efforts in Pakistan. This book will be of interest to scholars of Asian economics, development economics and the future of the Eurasian region.Dr. Ghulam Samad is a Chief of Research Division at the Central Asia Regional Economic Cooperation (CAREC) Institute, ADB. Before joining CAREC Institute, Dr. Samad was a Senior Research Economist at the Pakistan Institute of Development Economics (PIDE), Ministry of Planning, Development and Special Initiatives. Dr. Samad also served as an Economist at the Planning Commission of Pakistan. Dr. Samad holds a Ph.D. in Economics from Colorado State University, USA.Dr. Naseem Faraz is the Deputy Economic Adviser at the Economic Adviser's Wing, Ministry of Finance, Government of Pakistan. Dr. Faraz has also served as Revenue Forecasting Specialist at the Federal Board of Revenue. She has gained a long research experience as a Senior Research Economist at the Pakistan Institute of Development Economics (PIDE), Ministry of Planning, Development, and Special Initiatives. Dr. Faraz hold Ph.D. Economics from Clark University in Massachusetts, USA, with prestigious Fulbright Scholarship, MPhil, and MSc in Economics from Quaid-i-Azam University, Islamabad.

  • af Narayan S. Punekar
    442,95 kr.

    The second edition of the textbook Enzymes- Catalysis, Kinetics, and Mechanisms focuses on the two broad mechanistic facets of enzymology namely, the chemical and the kinetic. It endeavors to bring out the synergy between enzyme structures and mechanisms. Written with a self-study approach in mind, the emphasis is on how to begin experiments with an enzyme and subsequently analyze the data. The book is divided into six major sections- 1) Enzyme Catalysis - A Perspective, 2) Enzyme Kinetic Practice and Measurements, 3) Elucidation of Kinetic Mechanisms, 4) Chemical Mechanisms and Catalysis, 5) Exploiting Enzymes, and 6) An end piece on Frontiers in Enzymology. The individual concepts are treated as stand-alone short sections. In case the reader needs to use any one concept, it should be possible with minimal cross-referencing to the rest of the book. Further, the book presents specialized techniques and complex approaches that require involved experimentation in theory with suitable references to guide the reader. The book is proposed more as a textbook in a self-learning mode to students of modern biology, particularly those with limited exposure to quantitative aspects and organic chemistry.

  • af Kim Dovey
    349,95 kr.

    Highly informalized cities of the global South are often portrayed as chaotic and out of control - this book reveals a spatial logic of informal urbanism that is central to the economic life and livelihoods of such cities. 'Inventraset' is a concept that shows how informal street vending, transport and settlement are fundamentally integrated with each other and the more formal city. Street vending and transport provide crucial forms of employment and mobility, while informal settlement is the key source of affordable and adaptable housing. Informal urbanism is not ideal but it is the way such cities work; it is often hidden or camouflaged within the ideal of a clean, green and modern city to which middle-classes and elites aspire. Through comparative studies, with a focus on Manila and Jakarta, the book maps and analyzes how such cities work through alliances and synergies between vending, transport and settlement - inventraset assemblages are inventive and transgressive, yet settled.Kim Dovey is Professor of Architecture and Urban Design at the University of Melbourne, where he also Co-Directs the Informal Urbanism Research Hub (InfUr-). Kim is a widely recognized scholar in urban studies, urban design and architecture; authored books include Framing Places (2008), Becoming Places (2010), Urban Design Thinking (2016) and Atlas of Informal Settlement (2023).Redento B. Recio is Associate Professor at the College of Social Work and Community Development, University of the Philippines Diliman. Reden is widely published in leading academic journals in the fields of urban planning, informality, governance and development studies. He also works with grassroots networks and global South scholars in South and Southeast Asia.

  • af Alok Goswami
    534,95 kr.

    This book covers major measure theory topics with a fairly extensive study of their applications to probability and analysis. It begins by demonstrating the essential nature of measure theory before delving into the construction of measures and the development of integration theory. Special attention is given to probability spaces and random variables/vectors. The text then explores product spaces, Radon-Nikodym and Jordan-Hahn theorems, providing a detailed account of ¿¿¿¿¿¿¿¿ spaces and their duals. After revisiting probability theory, it discusses standard limit theorems such as the laws of large numbers and the central limit theorem, with detailed treatment of weak convergence and the role of characteristic functions.The book further explores conditional probabilities and expectations, preceded by motivating discussions. It discusses the construction of probability measures on infinite product spaces, presenting Tulcea's theorem and Kolmogorov's consistency theorem. The text concludes with the construction of Brownian motion, examining its path properties and the significant strong Markov property. This comprehensive guide is invaluable not only for those pursuing probability theory seriously but also for those seeking a robust foundation in measure theory to advance in modern analysis. By effectively motivating readers, it underscores the critical role of measure theory in grasping fundamental probability concepts.

  • af Paul K. Hosle
    349,95 kr.

    This book provides the first complete English translation of Giulio Aleni's Wanwu Zhenyuan ¿¿¿¿ ('The True Source of the Myriad Things'). Aleni is one of the most important Jesuit missionaries to China, as is evidenced by the fact that he was reverentially called already during his lifetime 'Confucius from the West'. Aleni's work, first published in 1628, offers precious insight into the ways in which he tried to communicate Western philosophical notions to Confucian literati, arguing that only God can be the ultimate source of the world. In our introduction, we situate this work within Aleni's life and analyze the argument of the text. We discuss the Scholastic framework that Aleni uses in his attempt to prove God's existence, as well as his arguments against competing positions from native Chinese philosophical traditions, particularly Neo-Confucianism. We also emphasize the importance that Aleni gives to reason as the best possible means of intercultural communication. Moreover, we have provided numerous annotations to the translation that identify references, provide historical and philosophical contextualization, and otherwise aid in the appreciation and elucidation of the work. This book provides an essential step to render this significant text more accessible to a wider readership interested in Jesuit missionary history and indeed more broadly in cross-cultural dialogue, and it will also serve as a vital tool for future scholarly research on Aleni's oeuvre.Paul K. Hosle has studied Classics and Biblical and Rabbinic Hebrew at Oxford University, Early and Medieval Christianity at the University of Chicago Divinity School, and Chinese Philosophy at Fudan University. Paul is interested in comparative religion and literature and in inter-cultural (especially Confucian-Catholic) religious/philosophical dialogue. He has published many articles on ancient Greek, Latin and Italian poetry as well as on theories of moral formation in the Greco-Roman, Judeo-Christian, and Confucian traditions.Biyun DAI, currently an Assistant Research Fellow at the Faculty of History, Nankai University, received her PhD in Philosophy from Tsinghua University and has studied at the Department of History and Philosophy of Science at the University of Cambridge, and at Sorbonne University in France. Her research areas are classical thought and medicine, history of religions, and contemporary French philosophy of life.

  •  
    442,95 kr.

    This open access handbook combines multiple theoretical and practical approaches for enabling a nuanced understanding of the phenomenon of marriage in the Arab world. Adopting a holistic, interdisciplinary approach, it provides a framework for the contextual and macro factors surrounding and affecting marriage in the 22 Arab countries. It looks at the different types of marriage, whether traditional or new to the Arab world, and takes a detailed examination of the dialectic of marriage and age. It considers the dynamics surrounding delayed marriages, early marriages, celibacy, marriage costs, and age gaps between spouses. In addition, it examines marital relations vis-à-vis a diverse array of sub-topics, including marital and emotional satisfaction, and violence. It also looks at the relationship between work and marriage, and explores how 'women's work' affects their family relationships and intimacy. Finally, it offers a rich analysis of two core marriage-related issues in the modern Arab world: migration and its positive/negative impacts on the institution of marriage, and marriage in the context of war and conflict, as present in several areas within the Arab region. A sociological magnum opus for social science students and researchers in areas of gender studies, family studies, the sociology of work, peace and conflict studies, human migration, and economics, it is also relevant to policymakers, politicians, social workers, and human rights and migration activists working in the Arab world.

  • af Hafiz Md. Hasan Babu
    580,95 kr.

    The book starts with the basics of Quantum Computing, Biocomputing, Quantum Biology, Quantum-DNA Computing, and DNA-Quantum Computing. It also discusses the fundamental operations in quantum computing and Biocomputing. Different types of quantum arithmetic circuits, quantum-DNA arithmetic circuits and DNA-quantum arithmetic circuits such as basic and universal gate operations, half-adder, full-adder, half subtractor, full subtractor, N-qubit adders, multipliers, dividers, etc., are explained clearly. Nuclear Magnetic Resonance (NMR), NMR relaxation, quantum cache memory, heat conduction circuit, and trap ion are also discussed. The readers can get a clear idea about different types of quantum, quantum-DNA and DNA-quantum circuits such as arithmetic, combinational, sequential, memory devices, programmable logic devices, nano-processors and will be able to design their own circuits. Then, it discusses Heat Measurement, Speed Calculation, Heat Transfer, Data Conversion, and Data Management in Quantum Computing and Quantum Biocomputing (Quantum-DNA Computing and DNA-Quantum Computing). As a whole, this book is a great resource for quantum, quantum-DNA and DNA-Quantum Computing, it is the book where computing in quantum biology is introduced for the quantum biology researchers, students, and academicians. This is a novel approach to writing a book in this field. This book quenches the thirst of beginners to advanced-level readers.

  • af Roman Brajsa
    580,95 kr.

    The rotation of the Sun is a basic parameter which constrains the boundary conditions for the model of the MHD-dynamo mechanisms that generates solar activity. The Sun is a slowly rotating star with a convection zone below the surface which is the site of the solar dynamo. The solar rotation depends on the latitude, depth/height and time, i.e., the Sun rotates differentially. In the book several aspects of the solar rotation are covered. Only in the case of the Sun we can directly observe details in its atmosphere and so measure the rotation velocity using various tracers, which is one of the mostly used methods for rotation determination. So, the Sun is a prototype for studying other stars. Different techniques that enable to determine solar rotation (e.g., tracer method, spectroscopic method, helioseismology) are presented and their results are compared and interpreted.In the current literature there is no book exclusively about solar rotation published in the last several decades. The book is intended for astrophysicists, both professionals as well as students and people interested in science in general. The reader would strongly benefit from the comprehensive description of several topics related to the solar rotation.The authors are highly experienced in teaching astrophysics both to astrophysicists, solar physicists as well as to the public. Therefore, from the didactical point of view the book is written basically as a textbook, so the reader that is not deep within that field can gain an overview. Moreover, for those who want to get deeper into the topics, additional information is given, and recommendations for further literature as well as many citations to recent publications.The reader will get both (i) a general introduction into the topics (ii) overview of recent publications on the topics. Therefore, the book can serve as a textbook but will be also very useful for research and thesis writing, for example.

  •  
    765,95 kr.

    "Antibiotics and their mechanisms of action" provides a deep and lucid understanding of the mechanisms of action of various antibiotics. The experiments followed to decipher the mechanisms have been explained in great depth, which is a novelty in this textbook. Most undergraduate textbooks on antibiotics place emphasis on their use from the clinician's perspective. Taking penicillin as an example, typical textbooks discuss its discovery, penicillin's ß-lactam derivatives, routes of administration, the diseases and pathogens treated with ß-lactam antibiotics, side effects, and finally the mechanisms of resistance that have evolved against penicillin. No description of how its mechanism of action was deciphered is ever provided. This textbook describes how simple experiments using protoplasts, covalent affinity chromatography, SYPRO Orange binding assays, and X-ray crystallography have all been used to elucidate the mechanism of action of penicillin. Like this, the complicated mechanisms of action of different antibiotics have been presented in simple terms with the help of original illustrations. Chapters 8-10 cover the mechanisms of action of anti-ribosomal antibiotics (tetracycline, streptomycin, chloramphenicol). Elucidating the mechanisms of action for these antibiotics requires complex experiments such as ex vivo transcription via a cell-free ribosomal reaction mixture, photolabelling experiments, and sucrose density gradient centrifugation of radiolabelled translation reactants and products. These experiments are conveyed to the reader in the simplest possible language and with easily understandable, appealing illustrations. Finally, the reader is challenged at the end of every chapter with original questions, testing whether hecan apply the concepts he learned in the preceding chapter to research-level problems. This book is written primarily for undergraduate students in microbiology or biotechnology courses to help them develop a simplistic yet comprehensive understanding of the mechanisms underlying antibiotics action. It is believed that this book will prepare the students for PhD level research.

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