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The Attention Economy and How Media Works - Karen Nelson-Field - Bog

- Simple Truths for Marketers

Bag om The Attention Economy and How Media Works

This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789811515392
  • Indbinding:
  • Hardback
  • Sideantal:
  • 152
  • Udgivet:
  • 5. Januar 2020
  • Udgave:
  • 12020
  • Størrelse:
  • 166x224x18 mm.
  • Vægt:
  • 430 g.
  • 4-7 hverdage.
  • 9. Maj 2024
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This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina.

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