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Empathetic Leadership comes with a requirement to invest time and/or effort to get to know the party you are dealing with. It is not a conduit of assent. Getting to know and learning more of your competitor/prospect/mentee will invariably dictate how strong and long-lasting a relationship you are able to create. This is of paramount importance in developing negotiation skills.Negotiation requires two to tango and can be used to settle any difference of opinion. In business or public life, whether it is a sales proposal being delivered, a hostage crisis, a training session or other faceoff, the establishment of a bond or trust between two entities involved is essential for achieving a viable solution for both parties.The establishment of an empathetic relationship does not imply agreement. A zero-sum proposal is not used in an empathetic leader's tool chest. Chris Voss, the acclaimed former FBI negotiator, states that: "In business, Tactical Empathy is the world's great hack for influence and for results." Perhaps you may like to learn more.

The Avengers franchise contains some of the top-grossing films of all time―but did you know the seeds of this blockbuster series' success were actually planted 50 years earlier?You'll find out how in StorySelling: Hollywood Secrets Revealed, when Emmy(R) winners Nick Nanton and J.W. Dicks, authors of the best-selling Celebrity Branding You(TM), expose why StorySelling is the most powerful method of persuasion known to man - and how any entrepreneur or business owner can put it to work to create their own blockbuster success!From the science behind why stories are essential to the human mind - to the secrets behind the story elements that are irresistible to an audience - Nanton and Dicks uncover what made the greatest StorySelling campaigns of all time click and show you how to use those very same ingredients to create your own marketing juggernaut.Inside this practical, heavily-researched, and entertaining howto guide are the principlesHollywood uses to build its billion-dollar franchises. StorySelling: Hollywood Secrets Revealed is truly your ticket to awesome business success.