Bøger udgivet af TinyTechMedia LLC

Within the past year, generative AI has broken barriers and transformed how we think about what computers are truly capable of. But, with the marketing hype and generative AI washing of content, it's increasingly difficult for business leaders and practitioners to go beyond the art of the possible and answer that critical question-how is generative AI actually being used in organizations?With over 70 real-world case studies and applications across 12 different industries and 11 departments, Generative AI Business Applications: An Executive Guide with Real-Life Examples and Case Studies fills a critical knowledge gap for business leaders and practitioners by providing examples of generative AI in action. Diving into the case studies, this TinyTechGuide discusses AI risks, implementation considerations, generative AI operations, AI ethics, and trustworthy AI.The world is transforming before our very eyes. Don't get left behind-while understanding the powers and perils of generative AI. Full of use cases and real-world applications, this book is designed for business leaders, tech professionals, and IT teams. We provide practical, jargon-free explanations of generative AI's transformative power.Gain a competitive edge in today's marketplace with Generative AI Business Applications: An Executive Guide with Real-Life Examples and Case Studies. Remember, it's not the tech that's tiny, just the book!(TM)

In the age of digital transformation, becoming overwhelmed by the sheer volume of potential data management, analytics, and AI solutions is common. Then it's all too easy to become distracted by glossy vendor marketing, and then chase the latest shiny tool, rather than focusing on building resilient, valuable platforms that will outperform the competition. This book aims to fix a glaring gap for data professionals: a comprehensive guide to the full Modern Data Stack that's rooted in real-world capabilities, not vendor hype. It is full of hard-earned advice on how to get maximum value from your investments through tangible insights, actionable strategies, and proven best practices. It comprehensively explains how the Modern Data Stack is truly utilized by today's data-driven companies. Mastering the Modern Data Stack: An Executive Guide to Unified Business Analytics is crafted for a diverse audience. It's for business and technology leaders who understand the importance and potential value of data, analytics, and AI-but don't quite see how it all fits together in the big picture. It's for enterprise architects and technology professionals looking for a primer on the data analytics domain, including definitions of essential components and their usage patterns. It's also for individuals early in their data analytics careers who wish to have a practical and jargon-free understanding of how all the gears and pulleys move behind the scenes in a Modern Data Stack to turn data into actual business value. Whether you're starting your data journey with modest resources, or implementing digital transformation in the cloud, you'll find that this isn't just another textbook on data tools or a mere overview of outdated systems. It's a powerful guide to efficient, modern data management and analytics, with a firm focus on emerging technologies such as data science, machine learning, and AI. If you want to gain a competitive advantage in today's fast-paced digital world, this TinyTechGuide¿ is for you. Remember, it's not the tech that's tiny, just the book!¿

In a world full of generative AI hoopla, it's easy to get lost in the maze of options and marketing hype. Don't get distracted by the vendor hype; instead, focus on building resilient, high-value platforms that will set you apart from the competition. The CIO's Guide to Adopting Generative AI: Five Keys to Success fills a critical knowledge gap for CIOs and business leaders by succinctly offering five success factors that need to be met before an organization can successfully incorporate generative AI.To unlock the transformative business value of generative AI, business leaders must: 1) identify enterprise use cases, 2) apply context to large language models (LLMs) using their organization's data, 3) take special precautions to ensure data security and privacy, 4) implement an artificial intelligence (AI) governance framework, and 5) build manageable AI applications for business users. This report provides the keys to unlocking the true potential of generative AI.Full of use cases and real-world applications, this report is designed for business leaders, tech professionals, and IT teams. We provide practical, jargon-free explanations of generative AI's transformative power.Gain a competitive edge in today's marketplace with The CIO's Guide to Adopting Generative AI: Five Keys to Success. Remember, it's not the tech that's tiny, it's the book!¿

There are untold resources on marketing and its different functions-brand marketing, content marketing, social media marketing, and more. However, throughout our combined fifty years in the field, we have failed to find a digestible book for business-to-business (B2B) marketing grounded in day-to-day realities that explains how various marketing functions fit together. This book provides practical explanations, advice, tips, and best practices on how B2B marketing actually works.Modern B2B Marketing: A Practitioner's Guide for Marketing Excellence is designed for anyone who leads, works, or engages with marketing. It's for business leaders and chief marketing officers (CMOs) who want to learn how to sustain a high-performance marketing organization; for product managers and sales professionals who often work with marketing but don't understand how it all fits together; and for marketers early in their careers who want to understand how B2B software marketing works outside of a classroom setting. This book is not about marketing technology or a rehash of the Pragmatic Marketing Framework. It is a practitioner's guidebook for effective, modern B2B marketing.Centered around a new model for modern marketing, Modern B2B Marketing is built around the customer. It provides an integrated framework and approach to marketing, including downloadable templates that will help you improve performance in portfolio and product marketing, content marketing, demand generation, marketing operations, customer advocacy, and more. If you want to gain a competitive advantage in today's fast-paced digital world, this TinyTechGuide¿ is for you! Remember, it's not the tech that's tiny, just the book!¿