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BEFORE AN OFFER CAN BE PROFITABLE, IT HAS TO BE MARKETABLE.Your company can create the most innovative, jaw-dropping product or service ever seen. But if your offer is buried beneath the mass of marketing messages bombarding consumers every minute of every day, it will never make the money it should. So what's a business owner to do? When it comes to marketing, there is one solution. Figure out what's never been done, put a strategy to it--and do it. From establishing a bulletproof brand that audiences love and believe in to planning your big launch, UnCloned Marketing delivers a comprehensive blueprint for creating cash-generating marketing campaigns. In her fourth book, Marketing and Launch Strategist Audria Richmond reveals the exact proven framework that her marketing firm uses to disrupt industries and drive sales.Complete with kick-butt advice, repeatable, step-by-step strategies and proven case studies from popular brands, this book will help you to master marketing like the pros. Whether it's just you and a laptop or you're running a large team, by the end of this book you'll know exactly how to: Establish yourself as an authority Create offers your audience can't wait to buy Structure and launch an out-of-the-box marketing campaign from start to finish Wow new clients and customers after the sale to position them for their next purchase Hold on to your analytics. Your marketing game just completely changed.
Your Name is Worth MillionsIf you've ever wondered why the expert-next-door is getting the cash and the clients while you secretly hate from the sidelines, this is the book for you.Imagine that moment when the phone rings with the opportunity of a lifetime. Whether it's your first big client, that incredible book deal with a major publisher, or a speaking engagement at a conference in your city, your ducks need to be in a row long before the dollars show up on your doorstep. You want the visibility and the profits that come with it but are you really playing at a level that sets you up for the spotlight?In this much-anticipated book, Personal Branding and Marketing Genius Audria Richmond cracks the code to building a brand one doable and deliberate step at a time. From creating an authentic personal brand to landing the right media opportunities, Audria's transparent, in-your-face-and-in-your-bank-account approach will help you to:Develop ferocious confidence and show up on the business scene like a boss.Identify the people who need your services and demand the premium rates you deserve.Understand the 7 Phases of a Profitable Personal Brand and how to leverage each of them to become the must-meet expert in your industry.By the end of ARE YOU READY FOR THE YES?, you ll finally get out there and make some noise and make some real money at the same damn time.
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