Bøger udgivet af Value Lifecycle

The Compelling Proposal builds on the principles in The Irresistible Value Proposition to transform the document that everyone loves to hate-on both sides of the deal-into a concise seven-page tool for bridging selling and negotiation.Written in the customer's language, your compelling proposal will dramatically increase engagement by presenting multiple acceptable options to the buyer, giving them a rare opportunity to participate in crafting a deal that is good for both sides.As a result, you will establish trust, build credibility, and make it easy for the customer to buy from you!From the book: "The current state of supplier proposals is truly abysmal.""The compelling proposal is focused on the customer, the outcomes they are trying to achieve, the deal levers that will best enable them to achieve those results, and options for moving forward. What customer would not like that?""Your role is to make it easy for the customer to choose you and your firm by building trust and credibility while managing any uncertainty surrounding the deal.""If you want your customer to trust you, show them what you know about their business, not what you know about yours."

In this crisp, accessible read, Steve Thompson brings value back to the light of day by highlighting the four key challenges that make it difficult for customers to award must-win deals to you.1. They don

The Irresistible Value Proposition takes the least understood concept in business-value-and turns it into a powerful selling tool! In B2B sales, you make your value proposition irresistible when you:1. Tie it to both business and personal priorities of key decision makers2. Highlight your incremental value to their most likely alternative3. Present it using the customer's success metricsLearn to make the customer want what you're selling-and want it now-by clearly communicating your value in their language.