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Franchising in America - Thomas S. Dicke - Bog

- The Development of a Business Method, 1840-1980

af Thomas S. Dicke
Franchising in America af Thomas S. Dicke
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Using a series of case studies from five industries, Dicke analyses franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner. Originally published in 1992.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780807843789
  • Indbinding:
  • Paperback
  • Sideantal:
  • 216
  • Udgivet:
  • 30. august 1992
  • Udgave:
  • Størrelse:
  • 156x232x0 mm.
  • Vægt:
  • 625 g.
  • 8-11 hverdage.
  • 7. december 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Franchising in America

Using a series of case studies from five industries, Dicke analyses franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner. Originally published in 1992.

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