From Hello to Hugs - Michael Goldberg - Bog

Discover how to improve the most important conversation you or your practice will ever have - the one between your practice and a new patient.
The economy has significantly changed America's consumer buying patterns and habits. What was working before in so many businesses no longer works. At least, not as effectively. This applies to Dentistry as much as any other business.
Dentists are struggling. Some don't even know it because they're so bogged down working IN the practice. Practices are realizing that their experienced front desks were not scheduling as many patients as they had previously.
Some blame it on marketing. But the role of marketing is to get the phone to ring. If it's not answered properly, marketing dollars are wasted.
During a 40+ year career as a practice owner and consultant to hundreds of dental practices, I noticed a glaring deficiency. The phones, perhaps the life-blood of the dental practice, are given too little attention. This book seeks to remedy that so as a profession, we can positively impact the lives of more people.
When a patient sees their new smile, are relieved of pain, able to chew again, and even get a better night's sleep....their lives are transformed. They could HUG you. Dentists can provide help that few other professions or businesses can. It's a privilege.
But no one gets to see you until they jump through a few hoops. One of those hoops is the phone. Let's lower the barrier.