Gaining Momentum: Managing The Diffusion Of Innovations

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Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the research and practice. It is of interest to graduates and researchers in marketing and innovation courses.

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Sprog:
Engelsk

ISBN:
9781848163546

Forlag:
Imperial College Press

Indbinding:
Hardback

Sideantal:
448

Udgivet:
4. august 2010

Størrelse:
156x233x29 mm.

Vægt:
776 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 29. november 2024

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Beskrivelse af Gaining Momentum: Managing The Diffusion Of Innovations

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the research and practice. It is of interest to graduates and researchers in marketing and innovation courses.

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