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Global Market Strategies - Michael Neubert - Bog

- How to Turn Your Company into a Successful International Enterprise

af Michael Neubert
Global Market Strategies af Michael Neubert
Bag om Global Market Strategies

Outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783593399454
  • Indbinding:
  • Paperback
  • Sideantal:
  • 200
  • Udgivet:
  • 23. April 2014
  • Størrelse:
  • 152x229x17 mm.
  • Vægt:
  • 348 g.
  • Ukendt - mangler pt..

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits.

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