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Handbook of Research on Integrating Social Media into Strategic Marketing - Bog

indgår i Advances in Marketing, Customer Relationship Management, and E-Services serien

Handbook of Research on Integrating Social Media into Strategic Marketing
Bag om Handbook of Research on Integrating Social Media into Strategic Marketing

To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. This title explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls, to provide comprehensive coverage of the topic.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781466683532
  • Indbinding:
  • Hardback
  • Sideantal:
  • 399
  • Udgivet:
  • 30. april 2015
  • Størrelse:
  • 227x290x36 mm.
  • Vægt:
  • 1474 g.
  • 8-11 hverdage.
  • 27. november 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Handbook of Research on Integrating Social Media into Strategic Marketing

To survive in today's competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. This title explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls, to provide comprehensive coverage of the topic.

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