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Handbook of Research on Managing and Influencing Consumer Behavior - Bog

Handbook of Research on Managing and Influencing Consumer Behavior
Bag om Handbook of Research on Managing and Influencing Consumer Behavior

Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behaviour. This title discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781466665477
  • Indbinding:
  • Hardback
  • Sideantal:
  • 573
  • Udgivet:
  • 31. oktober 2014
  • 8-11 hverdage.
  • 16. december 2024
Forlænget returret til d. 31. januar 2025

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Handbook of Research on Managing and Influencing Consumer Behavior

Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behaviour. This title discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows.

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