Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

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3.692,95 kr.

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Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies.

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Sprog:
Engelsk

ISBN:
9781799819479

Forlag:
Business Science Reference

Indbinding:
Hardback

Sideantal:
400

Udgivet:
30. december 2019

Størrelse:
290x225x34 mm.

Vægt:
1526 g.

Leveringstid: 2-3 uger.
Forventet levering: 4. december 2024

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Beskrivelse af Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector

Provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies.

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