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Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry - Bog
- Indbinding:
- Hardback
- Sideantal:
- 447
- Udgivet:
- 6. januar 2017
- 8-11 hverdage.
- 6. december 2024
Normalpris
-
BLACK NOVEMBER
Medlemspris
Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.
Herefter fra 79 kr./md. Ingen binding.
Beskrivelse af Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry
Presents scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is designed for professionals, researchers, graduate students, academics, and practitioners.
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