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Housework and Housewives in American Advertising - Jessamyn Neuhaus - Bog

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An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230114890
  • Indbinding:
  • Hardback
  • Sideantal:
  • 273
  • Udgivet:
  • 16. november 2011
  • Størrelse:
  • 145x223x21 mm.
  • Vægt:
  • 460 g.
  • 8-11 hverdage.
  • 13. december 2024
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Forlænget returret til d. 31. januar 2025

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An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

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