Instagram Marketing - Luigi Padovesi - Bog

Instagram is the fastest growing social network.Over 800 million people use Instagram every month.This is a huge opportunity: in fact, according to Statista, in 2018, products were sold for over 6 billion dollars on Instagram against less than two billion dollars in 2016.
This is an incredible growth that shows no sign of stopping: brands receive much more activity on their Instagram channel - on average 4 times more, and 14% of users are interested in buying a product directly from the app.

Whether you want to sell a product or a service, or just improve the visibility of your brand, Instagram is the platform for you.

In this book we will explore the methods and strategies for marketing on Instagram and seeing results, without wasting time and money on tests and bankruptcy strategies.

The focus of this book is not on vanity metrics: the goal of marketing on Instagram is to sell.
Accumulating useless followers, random likes and automatic comments doesn't bring money. Let's leave it to others.
With Instagram Marketing you will learn:
- How to define a goal for your marketing strategy - and why 9 people out of 10 are not doing that!
- Optimize your profile to convert your followers
- Create effective content in an effective context
- Work with influencers for a fast growth!
- Work with your clients while they have fun
- Create sponsored content on Instagram
- Create Instagram Stories to engage with your users
- Analyze your performance
- Automate your growth on Instagram
- Case Study: How Mercedes used Instagram in a whole new way