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International Consumer Behavior - A. Coskun Samli - Bog

- Its Impact on Marketing Strategy Development

Bag om International Consumer Behavior

This text asserts that international consumer behaviour is not just a simple extension of our knowledge about American consumer behaviour, rather, it is primarily culture-driven. The book connects key aspects of behaviour patterns to marketing plans throughout.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780899308838
  • Indbinding:
  • Hardback
  • Sideantal:
  • 208
  • Udgivet:
  • 21. Marts 1995
  • Størrelse:
  • 235x155x21 mm.
  • 8-11 hverdage.
  • 15. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af International Consumer Behavior

This text asserts that international consumer behaviour is not just a simple extension of our knowledge about American consumer behaviour, rather, it is primarily culture-driven. The book connects key aspects of behaviour patterns to marketing plans throughout.

Brugerbedømmelser af International Consumer Behavior



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