Name: International Consumer Behavior
Price: 1061.95 DKK
Availability: InStock
Author: A. Coskun Samli
ISBN: 9780899308838

International Consumer Behavior af A. Coskun Samli

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Hardback
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1.061,95 kr.

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This text asserts that international consumer behaviour is not just a simple extension of our knowledge about American consumer behaviour, rather, it is primarily culture-driven. The book connects key aspects of behaviour patterns to marketing plans throughout.

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Sprog:
Engelsk

ISBN:
9780899308838

Forlag:
Bloomsbury Publishing PLC

Indbinding:
Hardback

Sideantal:
208

Udgivet:
21. marts 1995

Størrelse:
235x155x21 mm.

Leveringstid: 8-11 hverdage.
Forventet levering: 2. december 2024

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This text asserts that international consumer behaviour is not just a simple extension of our knowledge about American consumer behaviour, rather, it is primarily culture-driven. The book connects key aspects of behaviour patterns to marketing plans throughout.

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