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International Marketing of Higher Education - Terry Wu - Bog

af Terry Wu
International Marketing of Higher Education af Terry Wu
Bag om International Marketing of Higher Education

This book examines both the theory and applications of marketing higher education in a global environment. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137542908
  • Indbinding:
  • Hardback
  • Sideantal:
  • 262
  • Udgivet:
  • 16. september 2016
  • Udgave:
  • 12016
  • Størrelse:
  • 219x161x22 mm.
  • Vægt:
  • 502 g.
  • 2-4 uger.
  • 3. april 2025
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International Business in the New Asia-Pacific af Terry Wu
International Business in the New Asia-Pacific af Terry Wu, mfl.
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International Marketing of Higher Education
International Marketing of Higher Education af Terry Wu
1.154,95 kr.

Beskrivelse af International Marketing of Higher Education

This book examines both the theory and applications of marketing higher education in a global environment. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students.

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