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Ireland, R: Sport, Sponsorship and Public Health - Robin (University of Liverpool Ireland - Bog

af Robin (University of Liverpool Ireland

indgår i Routledge Research in Physical Activity and Health serien

Ireland, R: Sport, Sponsorship and Public Health af Robin (University of Liverpool Ireland
Bag om Ireland, R: Sport, Sponsorship and Public Health

This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship.

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  • Sprog:
  • Ukendt
  • ISBN:
  • 9781032145181
  • Indbinding:
  • Hardback
  • Sideantal:
  • 156
  • Udgivet:
  • 22. marts 2023
  • Vægt:
  • 489 g.
  • 2-4 uger.
  • 26. november 2024
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This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship.

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