It's A Match! - Gingko Press - Bog

Color plays a significant role in design due to its visual impactand psychological influence on the viewer. Combining two ormore colors effectively in a single layout or design can be difficultto achieve without a working knowledge of color theory. Asa result, companies will often invest in specialists to aid in colorselection for their products or campaigns, letting the experts dowhat they do best.Color Matching helps demystify the process, providing anintroduction to color along with an exploration of six key methodsof color matching: warm color, cool color, contrasting color,complementary color, similar color and integrated color. Eachsection includes a variety of preselected color combinations touse along with a multitude of cohesive examples from branding,packaging, product and promotion design.