Marketing and Sales in Hospitality - Elizabeth Jimenez - Bog

Marketing and sales in the hospitality industry encompass strategic efforts to attract, engage, and convert potential customers into satisfied guests. Through personalized campaigns, innovative branding, and a strong online presence, businesses create memorable guest experiences. This involves understanding target segments, utilizing digital platforms, nurturing customer relationships, and adapting strategies to evolving trends. Sales strategies, such as direct bookings, partnerships with online travel agencies, and loyalty programs, drive revenue. The synergy between marketing and sales is vital for achieving business success and maintaining a competitive edge in a dynamic market.