Name: Marketing for Cultural Organisations
Price: 945.95 DKK
Availability: InStock
Author: Bonita (Lycoming College) Kolb
ISBN: 9781844802135

Marketing for Cultural Organisations af Bonita (Lycoming College) Kolb

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945,95 kr.

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Cultural organisations have long been protected from the harsh realities of the marketplace by relying on wealthy patrons or public subsidies. But as these sources of finance become more scarce they now find that they have to compete for an audience. This book describes the new competitive environment in which cultural organisations now operate.

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Sprog:
Engelsk

ISBN:
9781844802135

Forlag:
Cengage Learning EMEA

Indbinding:
Paperback

Sideantal:
234

Udgivet:
18. november 2004

Udgave:
2

Størrelse:
189x246x13 mm.

Vægt:
484 g.

Leveringstid: 2-4 uger.
Forventet levering: 17. december 2024

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Cultural organisations have long been protected from the harsh realities of the marketplace by relying on wealthy patrons or public subsidies. But as these sources of finance become more scarce they now find that they have to compete for an audience. This book describes the new competitive environment in which cultural organisations now operate.

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