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Marketing for Cultural Organisations - Bonita (Lycoming College) Kolb - Bog

- New strategies for attracting audiences to classical music , dance, museums, theatre and opera.

Bag om Marketing for Cultural Organisations

Cultural organisations have long been protected from the harsh realities of the marketplace by relying on wealthy patrons or public subsidies. But as these sources of finance become more scarce they now find that they have to compete for an audience. This book describes the new competitive environment in which cultural organisations now operate.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781844802135
  • Indbinding:
  • Paperback
  • Sideantal:
  • 234
  • Udgivet:
  • 18. november 2004
  • Udgave:
  • 2
  • Størrelse:
  • 189x246x13 mm.
  • Vægt:
  • 484 g.
  • 2-4 uger.
  • 5. december 2024
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Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Marketing for Cultural Organisations

Cultural organisations have long been protected from the harsh realities of the marketplace by relying on wealthy patrons or public subsidies. But as these sources of finance become more scarce they now find that they have to compete for an audience. This book describes the new competitive environment in which cultural organisations now operate.

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