Marketing Management - Samson Lobo - Bog

The book is focused on the intersection of
innovation, creativity, and marketing
management. It presents the latest research
on these topics, and is unique in that it
brings together the perspectives of both
innovation and creativity scholars. The
book aims to provide insights and strategies
for effectively applying innovation and
creativity concepts to marketing management. It is a valuable resource
for anyone interested in staying up-to-date with the latest
developments in these fields.