Name: Mass Advertising as Social Forecast
Price: 841.95 DKK
Availability: InStock
Author: Jib Fowles
ISBN: 9780837185958

Mass Advertising as Social Forecast af Jib Fowles

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Hardback
2-3 uger
841,95 kr.

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Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasingly isolationist U.S.

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Sprog:
Engelsk

ISBN:
9780837185958

Forlag:
Bloomsbury Publishing PLC

Indbinding:
Hardback

Sideantal:
156

Udgivet:
11. august 1976

Størrelse:
140x216x12 mm.

Vægt:
397 g.

Leveringstid: 2-3 uger.
Forventet levering: 2. december 2024

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Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasingly isolationist U.S.

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