Name: Mastering Fashion Marketing
Price: 342.95 DKK
Availability: OutOfStock
Author: Tim Jackson
ISBN: 9781403919021

Mastering Fashion Marketing af Tim Jackson

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This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

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Sprog:
Engelsk

ISBN:
9781403919021

Forlag:
Bloomsbury Publishing PLC

Indbinding:
Paperback

Sideantal:
240

Udgivet:
22. december 2008

Størrelse:
151x228x22 mm.

Vægt:
608 g.

Leveringstid: Ukendt - mangler pt..

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This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

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