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Mastering Fashion Marketing - Tim Jackson - Bog

af Tim Jackson

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Mastering Fashion Marketing af Tim Jackson
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This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781403919021
  • Indbinding:
  • Paperback
  • Sideantal:
  • 240
  • Udgivet:
  • 22. december 2008
  • Størrelse:
  • 151x228x22 mm.
  • Vægt:
  • 608 g.
  • 4-7 hverdage.
  • 7. januar 2025
På lager
Forlænget returret til d. 31. januar 2025
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This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

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