Media Management - Albert Fernandes - Bog

This book focuses on the field of media
management and economics, examining its
diverse, international, historical and everchanging
environment. The book includes
research and examples that reflect the
current state of the industry, covering topics
such as convergence, new media, and
international aspects and their impact on
leadership and planning. The book notes
that most media management research focuses on global, European,
and American markets but also highlights the increasing interest in
this discipline. However, the book points out that there has not
been enough research on the competencies of media managers,
such as their leadership, motivation, decision making, planning,
and ethical standards. The book provides theoretical chapters,
methodological insights, and qualitative case studies of
contemporary practices, making it essential reading for students
and practitioners involved in media management globally.